Happy first week of Feb-roar-ry! ??
Happy first week of Feb-roar-ry!???
The start of the new year has been full of exciting news in the retail & e-commerce space. And this Feb-roar-ry, we are here to help you stay on top of it all! Here's a roundup of some interesting stories that caught our eye this week.?
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Top Retail and E-commerce Stories
Negative Keywords Just Got More Powerful:?Google Ads Launches Account-Level Option
Adios to wasted ad spend!?Google Ads just announced the launch of account-level negative keywords,?giving advertisers more control over their campaigns.
?Rather than manually entering negative keywords within individual campaigns, advertisers can now conveniently control them all on the account level – saving valuable time and minimizing any human errors.
?You no longer have to be concerned about duplicating negative keywords across different campaigns or missing any crucial ones that are critical for brand safety. Account-level negatives can also boost the precision of your ad targeting by eliminating irrelevant and low-performing keywords that may damage campaign performance.
?Side Note:?Stay in the know...?E-Commerce Keyword Research and Keyword Targeting
?This add-on will be in addition to some of the amazing control features that Google Ads currently offers such as "inventory types, digital content labels, placement exclusions, and negative keywords at the campaign level."
?Read more about how?negative keywords just got more powerful with Google Ads!?
领英推荐
Digital Commerce Hits Record High in 2023:?$1 Trillion Mark Reached According to Comscore
Just one year into the new decade, digital commerce has already made history.?For the first time in history,?digital commerce has breached the $1 trillion threshold in a single year! Comscore reported that e-commerce revenue reached a phenomenal figure of $1.09 trillion dollars last year alone; with the 4th quarter amounting to an immense total of $332.2 billion dollars - and this excludes travel income which could add another few hundred billion dollars as well!
Mobile devices have been a driving force in e-commerce growth that has far surpassed desktop sales. According to the latest State of Commerce report from Comscore, digital commerce experienced an impressive 18% YoY increase due largely to mobile's remarkable 26% yearly jump. After years of hovering around 30%, this means that the share of total digital commerce dollars is now near 40%.
What are the highest-grossing categories, you might ask? The grocery, baby, and pet industries have taken the landslide victory. However, those followed closely behind include apparel and accessories, computers and peripherals, consumer electronics, and furniture and appliances.?
We certainly cannot forget about the fastest-growing categories! These include event tickets, digital content, apparel and accessories, video games and accessories, and home and garden. Social commerce is also on the up and up with an overall 153% increase in brand-sponsored content. Platforms such as Facebook and Instagram have seen a massive engagement increase with retail brands with direct conversion payoffs.?
?Learn More about how?Digital Commerce hits the $1 Trillion mark!?
QUICK TIP
Try this.?Don't invest too much on paid ads. Instead, focus on creating organic content to drive sales and increase customer loyalty.?
There's a lot more where this came from! Check out this week's entire newsletter and?subscribe to Click & Conversion here!