Happy Customers: Testimonials in your video

You’ve set up the best company in the world, created the best product in the world and are feeling, cue music… “simply the best, better than all the rest!”

You’ve got a great customer base - but you want more.? So you're going to tell everyone how good you are at whatever? you do, why other people need it, and you are going to tell them in your own company video.

It's a great idea. But, there might be a hint of naivety tied up in wanting to front your own video, because,truth be told, it’s going to come across a little biassed and boasty.

For example, which one of these quotes do you believe the most???

“GrowBrandTM is the best company I’ve ever bought from.” Paul Jones, GrowBrand MD and Founder.

“GrowBrandTM is the best company I’ve ever bought from.” Maureen Sinclair, Handmade StartupCo.

Probably the second one right?? Why? Because it carries more credibility, it’s from a customer, not someone with a vested interest in the business.

A customer's testimonial will be more believable than yours and simply raises the level of trust other customers will attach to your brand.

Your customers can give a believable account of how great you are, show others their experience of using your product or service and it makes a great story. If you’ve got happy customers, get them to tell your audience for you :)

But how do you get them to say exactly what you need them to say?

That's where YourFilm comes in to help create erm… your film!

We will develop questions that get the answers you must have in your film.? “Tell me, why do you love the product?”,? “Why would you recommend it?”, “How great was the customer service?” and so on.? The answers given can be developed to back up more business-focused statements you want to include in your promotional video.

So if you're thinking of telling everyone how good you, your product or company is, get someone else to say it for you and YourFilm to make it ;)? It's a much more credible and professional approach to promoting your business.

Here’s a few testimonials from YourFilm customers:-

"Their timeliness, professionalism, and responsiveness were brilliant.”

The end deliverable from YourFilm was outstanding. The campaign reached 78,000 people with excellent feedback. Moreover, the video successfully showcased the client's brand image. During the engagement, their communication was fast and seamless through email.”

Briony Sommers: Marketing Manager, Tyre Spot.

“It was a lovely, smooth process, and I completely trusted them from the start.”

“YourFilm’s video impressed the client with its outstanding quality. They were highly creative and guided the client through a smooth onsite production process, despite multiple contingencies on filming day. They communicated well via Zoom and phone calls.

Wendy Bell: Creative Designer, Turnitin.

About the Author

Marc Runkee is the Production Manager at YourFilm If you are interested in commissioning a video, animation or TVC for your business or product contact [email protected]