A Happy AI & Advertising Mother’s Day

It’s Mother’s Day!?

I hope you’re doing something special if you are a mother or doing something nice for the women in your life that are. I want to take a moment to wish my wife, Rachel, for all that she does for our 3 boys and me. And a shoutout to my own mom! Thanks for your support and encouragement.?

This Mother's Day, brands are harnessing the power of artificial intelligence to support and celebrate mothers in unique ways. Dove Chocolate, understanding the difficulties moms face when re-entering the workforce, has launched the 'Mom Experience Translator .'

This AI tool helps mothers articulate the skills they've honed during motherhood in a way that resonates with recruiters, addressing the employment gaps that disproportionately affect women. MoneyGram is adding a touch of personalized humor to the occasion with its 'Make Your Mother’s Day ' campaign.

Rather than opting for traditional greeting cards, they invite users to create AI-generated cards featuring personalized, whimsical scenes. Additionally, they're giving away plane tickets so some lucky individuals can surprise their mothers in person, enhancing the Mother's Day celebration.

On the advertising front, Qortex offers insights on contextual advertising, ensuring brands can effectively target their audiences with relevant content in web video and CTV during Mother's Day. From traditional gift categories to innovative AI tools, brands are equipped to deliver messages that resonate deeply with consumers, making every mother's day moment count. Now, let’s dive into the rest of what I found for you this week!

Have a great day! Zack?Rosenberg Achieving the deepest level of understanding of video through AI. Get in Touch P.S. Want 6.8X the results from your video advertising??Learn more!

The Voice

May is shaping up to be a busy month! - Atlanta?| May 16-17 - Programmatic I/O Vegas | May 20-22 - Streaming Media TV NYC | May 20-22 - OTTX X-Fronts LA | May 21-22 - AdAge TV NYC | May 21-22

?The Quest?

MIQ’s Advanced The 2024 Report provides a comprehensive analysis of the fragmented TV viewing habits and outlines effective advertising strategies which I found very insightful. Here are a few key data points:? 1. Increasing Connected TV (CTV) Ownership: Over 80% of U.S. households own a CTV, with Smart TVs being the most common device, covering 53% of total CTV households. 2. Ad-Supported Streaming Growth: About 40% of U.S. viewers use ad-supported video streaming platforms, with 30% opting for free ad-supported streaming TV apps (FASTs). 3. Advertising Effectiveness on CTV: CTV platforms typically serve fewer ads per hour compared to linear TV (3-4 vs. 15-18 ads), which may lead to better ad recall and viewer engagement. 4. Shift Towards Digital and Programmatic Advertising: Advertisers are increasingly spending on CTV, with 71% of U.S. respondents planning CTV campaigns next year. There's a notable move towards programmatic advertising to better target and engage audiences across multiple devices and platforms. 5. Challenges in Measuring Success: Despite the opportunities, 29% of advertisers reported difficulties in accurately measuring the success of CTV campaigns, which lends itself to space for solutions like Qortex which offer actionable, highly memorable ad spots.?

DoubleVerify Stock Adjustment The recent 35% drop in DoubleVerify's stock price in after-hours trading, following a minor revision in their full-year guidance from 22% to 17%, has surprised many observers. Despite this adjustment, DoubleVerify remains a respected leader in the digital ad verification sector. This situation sheds light on broader market dynamics, such as investor sensitivities and the evolving nature of ad verification. The transition from traditional verification to ad optimization reflects a strategic adaptation to market needs, emphasizing the importance of innovation in generating value. Moreover, the challenges posed by dominant platforms like Google and Meta, which manage their own verification processes, highlight the ongoing need for independent verification services that enhance transparency and effectiveness in digital advertising. This shift in DoubleVerify's stock is a critical learning moment for the ad-tech industry, underscoring the importance of adapting to market changes and the potential for new opportunities in enhancing how digital advertising efficacy is measured and optimized.? > h

?Quality Ad of the Week?

Walmart took a live approach! As part of the Walmart+ Mother of All Savings Memberships campaign, celebrities like Paris Hilton, Whitney Cummings, Kat Stickler, Tia Mowry, Aislinn Derbez, and Barbara “Babs” Costello engaged in a two-way dialogue, sharing real-life parenting advice. On April 23-24, consumers submitted questions and received answers from these celebrity moms on Walmart’s TikTok page. Read More>