Happinez of Good Outcomes

Doing work for mutliple clients has given me a sixth sense of when it is coming together for a great outcome and when an average or just good. I try to decode what is it that?makes it click. In my view the secret sauce has two main ingredients and success is?repeatable in #digitalmarketing campaigns once these are taken care of.

One side is getting the process right and repeatable. Whenever there is a campaign?#digitalmarketing there are three key aspects which needs iteration to get the right level of quality and perfection. The involvement of the right stakeholders and getting them to iterate couple of times gets a much clearer campaign messaging, solid and relevant #digitalmarketing content and most important one voice on the #digitalcampaign.

The other side is getting passion and energy into the campaign. It comes down to belief in the outcomes and the purpose. The team running the show has to believe in themselves and be passionate about it. Emotion plays a role and its important to get this element?working for the stakeholders. A well executed campaign does always gives an emotional rush of Happinez each time it comes together.