Happiness multiplied: 4 genius ways to keep customers beaming

Are your customers happy? Are you sure? According to the NICE International Happiness Index 2024 , only 36% of the people surveyed indicated they were “very happy” with the state of customer experiences (CX).

The report also reveals valuable information and tips on how companies can keep a smile on their customers’ faces. In return, those customers spend more per purchase and remain loyal. In other words, effective, successful CX matters more than ever.

Here are four key insights from the Happiness Index to help keep your customers and agents happier.

1. Quick, easy customer interactions are a true source of happiness

Let’s face it. Customers hate having to contact companies for help with issues. In fact, it’s usually a prime source of irritation and frustration. So, it’s up to you to make them happy by resolving those issues quickly and easily.?

Almost every respondent to the Happiness Index survey said they experience a moment of happiness when they receive good service. So how do you provide good service??

Meet them wherever they are with the omnichannel digital, self-service and agent-assisted service they need. This helps lead to quick first-time resolutions and a very satisfied customer.??

2. Being friendly has a major positive impact on customers

What are your customers looking for most? Believe it or not, an incredible 97% said they feel happy after receiving a simple act of friendly service.

It’s amazing how much of an impact a friendly gesture can have. All it takes is a kind word, empathy or a welcoming tone to make a customer’s day brighter.??

While kindness costs you little, it meaningfully helps deliver substantial benefits for your company. Over half (52%) of customers surveyed are more likely to stick with brands that provide good service. Also, almost all of them (91%) are willing to pay more for a happy experience.

3. Human agents aren’t the only friendly faces in your company

Artificial intelligence (AI) continues to evolve and become more human-like every day. In fact, AI is increasingly enabling more personalized and friendly service as it takes customer interactions to the next level with advanced chatbots and digital self-service.??

The Happiness Index revealed that 78% of people think using digitization and AI in customer service can make them happier. How? By resolving issues faster (41%), not having to repeat myself (36%) and giving me consistent information (31%).??

Adapt AI technology into your CX strategy, so you can develop seamless, personalized digital interactions that drive customer happiness and help your agents do the same.?

4. Don’t forget to keep your agents happy too

While AI is a major boon to any CX program, it should never replace your human agents. Exceptional, successful interactions come from prioritizing a real human touch with the benefits of augmentation through artificial intelligence.

There are several AI-powered tools that can assist agents in providing exceptional customer service that also make their jobs more efficient and less stressful.

That keeps your agents happier, which ultimately keeps your company happier.

Find out more about the power of customer and agent happiness?

Whether your customers interact with a human representative or AI, friendly customer service is a powerful strategy that boosts revenue, fosters loyalty and even lowers costs. It also gives you an undeniable competitive advantage.??

So put a smile on the faces of your customers and agents. They’ll return the favor in kind.?

Read the blog by NICE’s Andrew Traba to learn more about the importance of keeping customers happy. Then, dive even deeper by exploring the NICE International Happiness Index 2024 . Discover how successful everyday interactions with brands affect customer well-being in surprising ways.?

More CX insights

How to forge loyalty with every interaction?

CX AI technology can move your business toward excellence. With customer expectations rising, the pressure on customer service agents and supervisors has intensified, prompting a reevaluation of support methods. Enter artificial intelligence (AI). AI works on several levels from automation to enhanced human capabilities. By empowering employees, AI has the potential to revolutionize CX and supercharge loyalty-building interactions. Read the eBook to stay ahead .

Ignite the CX conversation?

We want to hear from you:?

How is your CX AI strategy generating more moments of happiness for your customers and agents???

Let us know in the comments.