The HAPPIEST Place On The Internet
Christopher Tompkins
CEO of The Go! Agency (Digital Marketing), Author, Forbes Council Thought Leader, Entrepreneur Magazine Contributor, Biz Journals Leadership Trust, Fast Company Board Member, Podcast Host, National Business Mentor
Seeking a pick-me-up? Try scrolling through this site..
When your therapist tells you to go to your “happy place”, they probably aren’t recommending that you spend hours scrolling through TikTok...but that might just be the cure!
We took a look at this piece from SEM Rush called “The Hooks of Viral TikToks” to gain a better understanding of what’s trending, what’s blowing up, and what’s popping off right now. As it turns out, it’s positivity.
From the report:?58% of viral TikToks inspired happiness over other emotions.
And so now, we must discuss: is there room on social media for positivity?
Most social media platforms have been garnering increasingly negative reputations as of late. Facebook caught flack for fake news, Instagram inspires depression, and Twitter is infamous for its culture of toxicity. This report begs the question that if TikTok can foster a positive culture, can other platforms do it too?
The Bulletproof Take: Hypothetically, any social media platform could be home to a happy and thriving audience...if they wanted. But the key reason that so many of these sites are so negatively thought of is that they allow users to post their unfiltered thoughts and often don’t enforce their own terms of service.
However, as more and more brands invest more time and care into their social media presences, a more positive future is possible.
领英推荐
A Bulletproof Tip
It’s time to level up.
There’s no better feeling than finally mastering one of the pillars of your campaign, but in order to remain relevant and powerful as both a creative and a business owner, you need to be constantly upping your game.
Analyze competitors’ performance versus yours. I could start off by saying that there are not any ‘truly original ideas’ and that everything out there is an amalgam of past concepts. And actually, I think I will. I say look at your competitors’ and your own performance and do an analysis of what is successful and what isn’t. Then model the new campaign off the successful elements. If it works, use it.
________________________________________________________________________
________________________________________________________________________