??Hans Zimmer x MrBeast, Andrew Callaghan on 'This Place Rules,' YouTube Cutting Monetization, & More.

Welcome to this week's issue of the CreatorPad Newsletter, where we update you on all things CreatorPad and the creator economy!

Happy New Year, and welcome back! I hope everyone had a happy and healthy holiday and we're feeling recharged and ready to take on 2023. It's been a quiet two weeks in the creator world, with most of the updates being "year in review" or "trends for 2023" pieces. While the start of the year may be a bit slow, there are still some goodies to cover. Check 'em out below, and let's get after it this year, everyone. ??

Hans Zimmer Scored MrBeast Video?! ??

MrBeast links up with musical composer Hans Zimmer in his recent video capturing his adventure in Antarctica.?

You know Hans Zimmer's work, even if you don't know who he is. Best known for composing the beautiful and enthralling music scores for some of the biggest movies in history (see Lion King, Interstellar, Dunkirk, The Dark Knight, and dozens of others), Zimmer is an absolute legend when it comes to scoring bodies of film.?

As an outsider, hearing that Zimmer worked with MrBeast on a YouTube video is absolutely mind-blowing. I mean, this guy worked on some of the most well-known and iconic movies from my childhood, and now he's working with a creator who is pushing the limits of creation just as Zimmer does in his own work.?

So you may be wondering, "ok how did MrBeast pin down the top musical composer who's won multiple Oscars and Grammys?" And honestly, so did I. How did Beast lock it in? Right place, right time (and lots and lots of connections ??).?

After learning that Zimmer was in Antarctica at the same time that MrBeast was shooting?‘I Survived 50 Hours In Antarctica,' Beast decided that he needed to meet with the legend himself for a musical composition of his own. “The moment I heard Hans was there too, I knew I had to work with him on this no matter what it took,” said MrBeast. MrBeast's crew tracked down Zimmer, got a meeting, and within four hours, they agreed to work together.

A creator working with someone of the caliber of Hans Zimmer is nothing to bat an eye at. This collaboration should be an alarm to folks both in and outside of the creator economy to start looking deeper at the potential connections to be made as the world of personal production (YT, TT, etc.) continues to rear its head into the mainstream.?

So, what do you think of MrBeast utilizing one of the world's greatest composers for a YouTube video? And what do you think about Zimmer agreeing to the collaboration in the first place??

Let us know in the comments on this post in our community!?

[Watch Video Here]

An Open Conversation with Andrew Callaghan 5??

In this cut from a recent Hasan Piker aka HasanAbi Twitch stream, Andrew Callaghan from Channel 5 News sits down to chat about his new HBO documentary, 'This Place Rules.'

While most of the content about Andrew is consumed through either his viral videos on the Channel 5 YouTube page or clips of him in other, more formal interviews, this casual sit-down allowed Andrew to really speak his mind and share his thoughts on different points of his journey while creating his new documentary. Moments such as the iconic CNN interview, discussing certain people Andrew interviewed, and more were covered in this casual conversation/stream.?

So what's the importance? Having an interview via a live-streaming platform allows for a casual conversation. It can sometimes make for a more solid interview than some top journalists (reporters) interviews on the same subject. There is something to be said about the simplicity of conversation and the things that can be learned when there isn't an end goal during a discussion.?

Shout out to Hasan and Andrew for changing the journalism landscape in interesting and engaging ways. It's needed now more than ever!

[Watch video]

Creator Economy News ??

This week in the creator economy, YouTube changes some monetization policies, Morning Brew's Co-Founder share their insights, creators are struggling with creator funds, and more.?

• YouTube has rolled out some changes that are making it harder for certain channels to monetize (and even affecting the monetization of their past videos). Is YouTube slowly killing itself with its monetization changes and lack of communication to its creators?
• Morning Brew's Co-Founders hop on a quick pod (slash YT vid) to break down their story and share some of the insights behind the success of their $75M+ brand. Hearing that first story about staring at people until he has their email for the newsletter has me thinking... ?? ??
• Here's a pretty interesting read about different social platforms' creator funds and how they've been paid out. Do you think creator funds are beginning to die out? What are the largest issues you see? Let us know on the LinkedIn version of this newsletter issue!?

You should see these ??

• The three biggest changes in tech according to Yahoo... Honestly, I'll save you the click; it's wearable tech, privacy and security, but the most interesting? Continued rivalry between the biggest platforms and their relationships with creators.
• Instagram sensation Fuckjerry has turned to YT recently, amassing hundreds of thousands of subs. The reason for the switch? Insta is cracking down on reposted content, where that is free range for views on YT Shorts.
• What should we expect from the creator economy as we enter 2023? Definitely more complaints about the words "creator economy," that's for sure. Oh, and brands and platforms adhering more to what creators want and need.?

Creator Spotlight ??

Starting this new year off with an opportunity, because why not?!

Are you a creator who wants more eyes on your content? Do you know of a creator who should get some more love? Shoot me a message at [email protected] and share your ideas for a potential feature in our newsletter and in our community!?

I want to see what content our newsletter subscribers produce or are interested in, so send away! Learning about our readers will help me curate more content suited to your liking, so be sure to shoot me a message and say hello. I can't wait to hear from you! ??

Want to go even further? ??

If you’d like to keep learning about topics like the ones shared above, stick around! But more importantly, check out the links below to further your development as a creator. ??

1. Join our free creator community
2. Find a personal mentor to learn from
3. RSVP for our weekly webinar