Handwritten Notes for your Brand

When’s the last time you received a hand-written note? How much did it mean to you? How much does the memory of it stand out from other communications? And what did it tell you about its writer?

In this space, we have talked about the importance of writing handwritten thank-you notes to clients and business associates; however, we haven’t discussed the significance of writing notes to your brand.

What do I mean by this?

Read on to find out.

Love Notes: to Build Brand Love

As you’re building your brand strategy, you must record the findings of your research, market statistics, observations, goals and more. How are you doing this? In a word-processing programme? With a digital voice recorder? Or in a note-taking app on your phone?

All of these are viable methods for logging those things that will prove essential to the building of your brand; however, when it comes to real innovation and creative thinking, there’s a better way.

It’s writing by hand, and the reasons for using this “archaic” method of documentation may surprise you.

Here’s what we’ve found:

• The RAS is a Brand-Builder. What’s the RAS? It’s the Reticular Activating System, and it’s the part of your brain responsible for prioritising everything that’s going on in front of you at any given moment. Because writing is more of a physical (and creative) activity than typing or texting, it gets the attention of the RAS, and therefore demands more of your focus and commits more of what is recorded to memory. When you write by hand, more parts of your brain “light up,” meaning that more of your brain is engaged and absorbed in what you’re doing...

Learn about more benefits of writing by hand in the full article.

Have you tried writing by hand to master your brand's message? This is one of the techniques we use in the Master Your Message? 3-day event. Click here to learn more.