HAND's Monthly Newsletter | November 2024
HAND (Human & Digital)
AI powered Talent Identity Automation & Business Intelligence in Cultural Industries (Sports, Entertainment & beyond)
November 2024
Welcome! Our November newsletter features the latest updates on deepfakes and AI, focusing on their impact on talent representation and identity. Highlights include:
Stay tuned for more!
HAND Webinar: DEEPFAKES VS. DIGITAL REPLICAS!
We hosted "DEEPFAKES vs. DIGITAL REPLICAS: The Battle for Authenticity and Legal Monetization in Media & Entertainment Economies" on October 25th.
Panelists included Kassi Burns, Senior Attorney at King & Spalding; Veronika Macurová K?í?ová, Independent Researcher: AI in Film; Sean McNulty, writer at THE WAKEUP; Simon Pulman, Partner/Media+Entertainment Co-Chair at Pryor Cashman; and Caroline Giegerich, Marketing + Innovation Consultant at Daily Marauder, who shared valuable insights on legal tech, content creation, and AI regulation.
For those who couldn't join us or would like to revisit the event, you can view the recording at your convenience.
HAND at IBC2024: A Solution for Digital Authenticity
At IBC2024, HAND showcased its digital talent ID registration and business intelligence platform, highlighting the fight against deepfakes with consent-based replicas.
TFT1957 interviewed CEO Will Kreth, where he explained how HAND creates IDs for legal entities, digital replicas, and fictional characters to ensure authenticity and combat unauthorized use. The platform, used by industry leaders, provides a clear, standardized identification system essential for media supply chains.
The session also covered recent developments, including partnerships and legislative impacts on digital replicas and talent rights.
Meta's New Move: Facial Recognition for Celeb-Bait Scams
Meta is reintroducing facial recognition on Facebook and Instagram to tackle 'celeb-bait' scams using AI-generated celebrity images to promote fraud.
This represents a shift from discontinuing the technology in 2021. The trial, starting December 2024, will compare flagged ad images with profiles of approximately 50,000 public figures to block scams, aiming?to combat sophisticated scams fueled by deepfake technology while addressing privacy concerns.
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Talent Against AI: Thom Yorke, Julianne Moore, and More Protest AI Exploitation
Over 10,500 artists, including prominent names like Julianne Moore, Thom Yorke, and Kevin Bacon, have signed an open letter protesting the unlicensed use of their work to train AI models. The letter, released in October 2024, highlights the unjust threat this practice poses to the livelihoods of creators. The signatories are demanding better protections and regulations to prevent AI developers from exploiting their creative works without permission.
Hollywood's AI Doomsayer: Joseph Gordon-Levitt on AI
Actor Joseph Gordon-Levitt has emerged as a vocal critic of AI in Hollywood, highlighting how AI models are trained using actors' performances without permission or compensation.
At WSJ's Tech Live, actor Joseph Gordon-Levitt expressed concerns that while humans will still create great art, AI might flood people with “mind-numbing” content. He emphasized?the need for fair compensation and stronger regulations to protect talent from unauthorized use of their work.
Deepfake Concerns: A New Threat to Election Integrity
AI-generated deepfakes pose a significant threat to election integrity, with the potential to spread disinformation and manipulate voter opinions.
With the 2024 U.S. presidential elections, experts warn that deepfakes could be used to create convincing fake content, undermining trust in the electoral process and influencing the outcome. Efforts to combat this include increased awareness and the development of technologies to detect and mitigate deepfakes.
One Year Anniversary: A Manifesto for Creator Identification and Protection
One year ago, HAND Advisor Paul Jessop released a significant and timely manifesto with HAND, addressing inherent and moral rights, accountability, observability, and traceability — ever more crucial with the increasing resistance around AI.
The manifesto outlines the rights talent or the creators of artistic works, should have. These rights include unambiguous identification through machine-readable codes, the ability to license or refuse the use of their Name, Image, and Likeness (NIL) for digital replicas, and robust protection from unauthorized digital replicas. Jessop emphasized the need for technically robust associations that are hard to remove, ensuring creators' identities and works are properly credited and protected.
HAND (Human & Digital) empowers talent by enabling them to monitor and manage authorized usage of their work, offering a robust solution for identity verification and rights management. By leveraging HAND, talent can ensure that their digital replicas and related materials are used in compliance with licensing agreements, safeguarding their intellectual property and ensuring proper attribution.
For more information or to demo HAND's Talent ID solution, please contact [email protected].
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