Hands Down the Best Way to Build an Ideal Audience (at No Cost)

Hands down one of the best ways to build an audience of new people that get to know your message quickly at no cost is...

Podcast Guesting.

I invented the term "podcast guesting" years ago to describe how I was getting clients.

Podcast guesting has become a mainstream term now.

Why the Term Podcast Guesting was Coined

See, at the time, people were obsessed with podcasting and I was like...um...the bigger opportunity is obviously guesting (but there weren't words for it yet).

At the time, I didn't have a podcast and I was a little scared of the technology.

Now I have my own podcast ...but guesting is what fuels the growth for the podcast too!?

John Lee Dumas agrees.

JLD is one of the top podcasters on the planet and he pretty much does just as much guesting (or more!) as he does podcasting.

We created this gift for you...

Wait, wait, wait...What do you mean, Richie, by guesting as a "bigger opportunity"??

I mean...

...just do the math.

How long will it take you to reach an audience of a million people podcasting?
         

Unknown.

How long will it take you to reach an audience of a million people guesting?        

Also unknown...but theoretically...10 podcasts with 100k reach (over time) gets you to a million.?

That's a lot of people...but even with smaller numbers...the magic of guesting is incredible

How much would you pay to reach a new audience where someone introduces you to their own audience that trusts them (the host), professionally records you and distributes your message to their warm audience?        

I predicted podcasters would start charging because the value is just so immense.

How much would you pay to reach a new audience where someone introduces you to their own audience that trusts them (the host)t, professionally records you and distributes your message to their warm audience?

Some are charging now.

But the large majority of podcasts are still free.

Of course, the compound effect happens when you do both podcasting and guesting.

3 "HELPS" FOR BETTER PODCAST GUESTING

1. Here's a free guide to understand what I'm talking about.?

The NO-COST Guide to Getting Free Traffic From Podcast Guesting

2. Here's an article where Forbes talks about me using this strategy (which was new at the time).

It's still weird to hear the terms I invent get used in casual convos.

FORBES: 'Guesting': The Podcast Strategy You Haven't Thought Of Before

3.? Want my bestselling book The Power of Starting Something Stupid for free?

Here is a free + shipping offer for my book The Power of Starting Something Stupid.?

Yep - yours free. Just pay for shipping. First come, first served. Will run out. There are also some additional offers for a deeper dive into starting or growing your next big project.

Go make magic!

Richie

P.S. Epic podcast here with Whitney Johnson, bestselling author of Smart Growth and CEO of Disruption Advisors, a tech-enabled talent development company, and an expert on smart growth leadership: growing your people to grow your company.

Apple | Spotify

P.P.S . I get sooo many requests to guest now that I can't keep up. So sorry if I haven't gotten back to you. It's legit out of control. The cool thing is that when you're on one podcast...other podcasters see that and start asking you to be on theirs too. One guest show turns into another and another and another and another and another and another.

HOWEVER, if you'd like to bypass the noise and have me on your podcast,?

I've created this form for cool people like you who are on my list. You can apply to have me guest on your show right here.

P.P.P.S. If you'd like to apply to work with me when I have an opening, go here .

P.P.P.P.S. Here's another podcast I did on Better Homes and Gardens . I know. I know I know. What? YES! :-) So rad. Lol. Life is fun.

RICHIE NORTON ?is an award-winning author and serial entrepreneur.?An executive coach to CEOs, he is featured in?Forbes, Bloomberg Businessweek, Inc., Entrepreneur,?Fast Company, Business Insider Huffington Post, etc.?Pacific Business News?recognized Richie as one of the Top Forty Under 40 “best and brightest young businessmen” in Hawaii. Richie is one of the world’s leading thinkers and Top 100 coaches as honored by MG100. He is the CEO and Cofounder of?PROUDUCT —an INC. 5000 company—a global entrepreneurship solution helping businesses go from idea to market with full-service sourcing, product strategy, and end-to-end supply chain. He is the author of several books including?Anti-Time Management, ?The Power of Starting Something Stupid ?and?Résumés Are Dead and What to Do About It . Richie was born and raised in San Diego before moving to Brazil and then Hawaii. Richie is happily married to Natalie. They have four boys (one son already made his way to Heaven) and they have cared for three beloved foster children. They live on the North Shore of Oahu, Hawaii, with their little dog, Velzy.