National Handloom Day

With the upcoming National Handloom Day that is celebrated on August 7th, we are reminded of the countless handloom weavers that strive to make a living through the craft of weaving. India has 95% of the world's handwoven fabric, and we cannot be more driven with pride that Raj is a part of this industry.

Scattered across the country, weaving is replete with semblances of the culture that it represents. The diversiform of what we see every day, laden with creative impressions is the work of manifold minds, and our daily encounter with weaving challenges us to generate a modernity that is laced with traditionalism. 

One of the projects that we have been developing over the past six months marries up-cycling with traditional weaving. We’ve been sending damaged lurex from our waste management department to weavers in Kolktata. There they sort the lurex and integrate it into their looms to weave beautiful sarees. 

This story is typical of what we all crave today, the merging of living heritage into a tradition that is possibly dying. But the beauty lies in the present moment of survival, as the product lives to narrate what may not survive to express itself.