Hanan Besovic Of @ideservecouture Is a Fashion Expert In The Making

It takes a lot of inspiration to craft a great meme. When it comes to the fashion industry and its pathogeneses, it is often a great meme you only need to describe them without saying a word. Enter Hanan Besovic. The fashion commentator-turned-Instagram-sensation has always manifested you can approach even the biggest of the fashion scandals with the right dose of humor-and be universally heard. A Croatian who moved to the United States to initially work in hospitality, Besovic credits the pandemic for his change of plans and the birth of his passion project, the @ideservecouture Instagram account.

With a: "Ph.D. in meme with a master in throwing shade and a minor in fashion”, Besovic is, again in his own words, a fashion expert in the making who is sharing his knowledge and research of fashion to an army of followers and fans. He is already recognized as one of the new guards of fashion commentators that have built up their own fast-growing digital communities operating outside the traditional elitist models of the fashion world. Today we catch up with him to discuss traditional fashion media, the big brands, and the art of being yourself inside the vast fashion landscape.

I find it easiest to communicate my fashion vision on Instagram because it became a communication tool for everyone

Are traditional fashion media currently irrelevant?

I don’t think that they are irrelevant; there is still a market for it. It’s just a market that doesn’t think about fashion deeply, but just absorbs the top of this fashion iceberg. Traditional fashion media is valid and necessary when it comes to reporting on facts, but their critical opinion is what they lack. And I completely understand the lack of critical opinion because for them fashion is a business that has to keep the advertising money coming in. They have to find a balance between making companies happy to stay in business and their readers.

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