Hammer Time for Coffee Time: Why Hardware Stores Need Onsite Cafes.

The American hardware store experience is about to get an upgrade. While our European counterparts seamlessly blend browsing for tools with enjoying a satisfying coffee, here in the US, cafes in hardware stores remain a rarity. This is a missed opportunity! Here's why:

Specialty Coffee is the New Black

Consumer preferences have shifted towards high-quality, unique coffee experiences. The success of specialty coffee chains like Starbucks is a testament to this. By offering similar options within your hardware store, you cater to this growing demand and create a more enticing environment.

More Time, More Sales

A well-curated cafe keeps customers lingering longer. Imagine browsing paint swatches while sipping a latte, or discussing project plans over a cappuccino. This extended dwell time translates directly to increased sales. Studies have shown a 20-30% increase in average purchase value when customers have food and beverage options available.

A Global Trend, Waiting to Happen

Hardware stores across Europe and Asia commonly incorporate cafes, recognizing the synergy between these seemingly disparate offerings. For example, both Hornbach and Bauhaus- both German hardware giants integrate cafes into many of their stores, offering customers a chance to relax and refuel during their shopping trip whilst, creating a welcoming and revenue-boosting atmosphere.

The Takeaway: Brew Up More Business

By incorporating a cafe with a focus on specialty coffee, hardware stores can capitalize on a growing consumer trend, extend customer dwell time, and ultimately drive sales. It's time to break the mould and offer an experience that caters to the modern DIY enthusiast who appreciates a good cup of joe alongside their toolbox.

Abbotsford Road Coffee Specialists

Abbotsford Road Coffee Specialists is New York's largest specialty coffee roaster which has the roasting capacity and expertise to assist chains of hardware stores to establish and enhance their coffee program. From the initial design of the store to the training of your baristas and of course the supply of roasted coffee, we are there with you every step of the way to ensure your success. Contact us today for a free appraisal.

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