Halloween Hints You’ll Find Eerie-sistible

With Halloween spending having more than doubled since 2013, this is an event in the calendar you’ll want to capitalise on.

And, with 30% of consumers planning to shop for Halloween themed lines up to a month before Halloween, now’s the time to start ordering the SKUs that are going feature on your shelves.

There are no tricks just treats when it comes to our confectionery collection and here are our handy Halloween hints to get those sales coming in…

Halloween Hint 1 - For shoppers celebrating at-home, sharing formats will be key

From humble beginnings, third-generation family business Haribo has grown into one of the best-selling confectionery brands in the world.?Their unique confectionery mixes include share size Haribo Starmix, Tangfastics and Supermix, which are among the top sellers and are popular treats for the whole family.

Star Buy – Haribo 160g Starmix PMP ￡1

Halloween Hint 2 - Two of the top five Halloween confectionery products are Swizzels

Swizzels has been delighting generations with fun and innovative sweets since 1928.?The brand produces a great tasting confectionery collection in a variety of different colours, flavours and textures that fulfil everybody’s sweet tooth, so it’s no wonder they are the number one brand for variety at Halloween.

Star Buy – Swizzels 135g Loadsa Lollies PMP ￡1

Halloween Hint 3 - Swizzels Sweet Shop Favourites was the no.1 tub for Halloween 2021

Swizzels is a brand built on trust, value, and outstanding quality, providing the nation with classic treats from their childhood. Best known for its Love Hearts, Drumstick, Refreshers, and Parma Violets inventions, their popularity never wains, and this variety of family favourites have been neatly packaged into a tasty treat carton.

Star Buy – Swizzels 324g Sweet Shop Favourites Carton

Halloween Hint 4 - Six out of seven shoppers say they prefer wrapped sweets

Due to hygiene habits formed during the height of Covid, it seems confectionery in wrappers is a lasting legacy, with six out of seven shoppers preferring them.?For those not keen on the idea of having endless ghastly and ghoulish fingers delving into a bucket of unwrapped goodies, sweets with wrappers are bound to be a sure-fire hit.??

Star Buy – Maoam 140g Joystixx PMP ￡1

Halloween Hint 5 – Don’t be scared off by HFSS legislation

This Halloween be sure to offer your customers ‘better for you’ options for the more health conscious among us, like free from lines that are sugar free, gluten free and vegan friendly.?These products are also likely to be HFSS compliant, meaning if you are affected by the new legislation coming into force in October, you have options.

Star Buy – Free From Fellows 70g Cola Bottles

Hopefully you have found our Halloween hints helpful and agree that our star buys will be eerie-sistible to your customers, so get ordering today!?You can view our full confectionery collection here.??

You can order online or contact our sales team on: +44 (0) 114 244 0887 /?[email protected]