Hallmark Health Plan Pulse Check: January 2025
Joe Dahlkemper
Member Engagement Strategy | Stars | CAHPS | HOS | HEDIS | Retention | Health Equity
Welcome to January’s Hallmark Health Plan Pulse Check: my monthly newsletter sharing the latest trends and member engagement strategies. In this issue, you’ll discover tips for boosting survey responses through personalized outreach and data from Deloitte that highlights how trust can set your brand apart in 2025.
Top Posts:
Improving Stars, CAHPS, HOS, and HEDIS is not about ticking boxes—it’s about building relationships.
Health plans are discovering that Hallmark cards create emotional connections that boost survey responses and drive better outcomes. With CMS now triple-weighting HOS scores, personalized outreach is more important than ever.
In my latest whitepaper with Hallmark Business Connections, we explore:
? Using Hallmark cards to create trust and drive survey participation
? How emotionally resonant direct mail increases member satisfaction
? Strategies for leveraging direct mail to improve CAHPS, Stars, HEDIS, and HOS
If your plan needs an edge in improving quality measures, let’s connect to discuss how we can help.
?? Download the full whitepaper here:https://lnkd.in/gSNwnJbP
Did you know trusted companies outperform their competitors by up to 400%? Or that 88% of customers who trust a brand are more likely to return?
Trust isn’t just a value—it’s a powerful driver of loyalty, growth, and long-term success. Building trust is one of the most impactful ways to create a competitive edge.
The 'Four Factors of Trust' from Deloitte offers practical guidance to measure and build trust in the relationships that matter the most.
领英推荐
Some say age is just a number, but that number represents a lifetime of stories, moments, and milestones.
Celebrate every chapter with a #HallmarkCard.
From the Omni Scottsdale Resort & Spa at Montelucia with Camelback Mountain in the backdrop, I was fortunate to participate in the RISE Star Ratings Master Class Conference.
Here are my top 5 takeaways:
1?? The Innovation Journey to Consistently High Star Ratings:
Peet van Biljon (Georgetown University) and Rex Wallace (Rex Wallace Consulting, LLC) delivered the most informative presentation on innovation I’ve ever attended. They explored the link between innovation capabilities and Star Ratings, emphasizing that adaptability is key in an evolving Stars environment. They also shared a multiphase maturity model for innovation. Be sure to connect with Rex Wallace or check out Peet van Biljon’s recent publication, Innovation for Value and Mission: An Introduction to Innovation Management and Policy.
2?? Mastering CAHPS, HOS, and HEI:
Raheleh Barznia, Senior Manager of Clinical Quality Member Experience at Blue Shield of California, explained the importance of focusing on both short- and long-term strategies for member experience and CAHPS improvement. She highlighted how Star Ratings 2027 will be significantly impacted by HOS measures and shared strategies for ongoing HOS measurement improvement. Raheleh outlined how to identify targeted members with HEI social risk factors, reduce disparities, and why this plays a critical part in any health plan’s successful Star strategy. Connect with Raheleh Barznia to learn more.
3?? Building Healthy Communities Through Health Equity:
Darren Wethers, MD, CPE (Wethers Consulting) moderated a heartfelt session featuring panelists, Traco Matthews, MBA (Kern Health Systems), Nikki Hungate, MS, MHA (FarmboxRx), and Tina Dueringer, BSN, RN, CCM, PCC (Dueringer Advisors Inc). They shared how they serve underserved communities through outreach, engagement, and culturally and linguistically appropriate care. Reach out to Dr. Wethers to learn more about integrating the Health Equity Index into your health plan.
4?? Success in Charting a Path to Five Stars:
Stephen Winn, Senior Director Quality at Mid-Atlantic Permanente Medical Group | Kaiser Permanente, shared key strategies for improving HEDIS Star performance, including triple-weighted PCR interventions, provider engagement tactics that improve patient care, close care gaps, and achieve numerator compliance. Connect with Stephen Winn to gain more insights.
5?? The Importance of Survey Oversampling:
From Rex Wallace Consulting, LLC, Heidi Salerno and Ryan Bernstein reviewed in detail the concept of survey over-sampling—what it is, when to use it, and how to adjust strategies based on performance impacts. Reach out to Heidi Salerno for a deeper dive.
I’m excited to apply these valuable insights in my work at Hallmark Business Connections. Let’s connect if you want to discuss any of these strategies further!?
Please feel free to message me on LinkedIn. I’d love to connect.
Thanks for subscribing, and stay tuned for next month’s Hallmark Health Plan Pulse Check.