Hallmark Health Plan Pulse Check: January 2024
Joe Dahlkemper
Leads Member Engagement Strategy | Stars | CAHPS | HOS | HEDIS | Retention | Health Equity
Welcome to January’s Hallmark Health Plan Pulse Check, my monthly newsletter where I share the latest member engagement strategies. Below are the studies that caught my eye this month, along with ways to optimize engagement strategy for 2024, and tips on enhancing retention.
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Now is the perfect time for health plans to refine their 2024 Medicare Advantage Member Engagement Strategy. Our focus at Hallmark Business Connections is to plan across the full member lifecycle and make business and life milestones opportunities to strengthen relationships.
The high open rates of Hallmark greeting cards, combined with Hallmark’s powerful and positive brand recognition, have brought success to more than 50 health plans. If you're looking to explore the best practices, I'm available for a 30-minute call to discuss annual strategies that are proven to increase CAHPS scores, improve Star ratings, close gaps, and improve retention.
Insights from the CAHPS User Network webinar, put on by the Agency for Healthcare Research and Quality, reinforced a crucial idea: patient feedback is more than data.
The patient experience matters across all aspects, and embracing feedback leads to better care, loyalty, and retention.
See the full webinar here: https://lnkd.in/e7zvx3mZ
领英推荐
Boston Consulting Group (BCG) describes how advancements in diagnostics have been exciting and promising.
Key factors include providing impact on patient outcomes, navigating regulatory and reimbursement hurdles, and ensuring broad adoption among healthcare providers and patients. With the high costs and time investments involved, strategic planning and stakeholder engagement are crucial.
The article outlines the major complexities of commercializing advanced diagnostic tests, which will be crucial for advancing personalized medicine. For a deeper understanding, read the full article here.
The Deft Research 2023 Medicare Member Experience Study has confirmed an important shift in the industry.
Their data reveals a split in Medicare Advantage (MA) member satisfaction; half of MA members provided a 9-10 Overall Plan Rating, while the other half provided a Lower Overall Rating.
This suggests that while innovative benefits in MA plans are expected to boost satisfaction, they might not be as impactful as anticipated. It's a signal to reassess how we bring value to members and how we can answer consumer expectations for connection and commitment with strategies that go beyond new features or benefits.
Our client-reported results show 89% of Hallmark card recipients are highly satisfied with their plans.?
Wishing the friends, colleagues, and clients in my network a happy, safe, and healthy new year.
To talk more about the latest health plan member engagement strategies, send me
a message on LinkedIn. I’d love to connect.
Thanks for subscribing, and stay tuned for next month’s Hallmark Health Plan Pulse Check.