“Half my advertising budget is wasted; the problem is that I don’t know which half.” - John Wanamaker
Jeff Josephson
![Jeff Josephson]()
Jeff Josephson
Author of "The Lead Generation Paradigm: How We Generated over $4,000,000,000 in New Sales - and How You Can Too" available at: leadgen.com/eBook
If you put up a sign and no one sees it, what have you accomplished? With all the clutter in the media today, you can easily waste all of your advertising budget.
Today the best way to improve your Marketing ROI is to do less, not more. Stop marketing to people who don't need your product!