Half case study, half testimonial. All mic drop ??
Finance Studio
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IN THIS ISSUE: 4 elements of stellar customer success stories ? Wikipedia and reputation management ? Avoid the 7 deadly sins of emotionless advertising ??International financial comms and marketing agency network launches
4 elements of stellar customer success stories
We've shared how case studies help sell your brand without coming off salesy in any way. But what if there was yet another way for content to help your business sell itself??
You’d be able to make your marketing efforts more efficient and even create a steady stream of qualified inbound leads. This content tactic is none other than the customer success story, and it can tick multiple content marketing boxes.?
You're invited
Wikipedia’s vast reach impacts how companies and executives are perceived online, yet marketers often lack control over their representation. Understanding and managing your Wikipedia presence can significantly enhance your company’s search visibility and reputation - crucial for maintaining a positive public image.
Reputation management expert Stephen Mauskopf will share insights on managing your Wikipedia presence in an upcoming one-hour webinar hosted by Clear Marque. Don’t miss out on these valuable insights!
What we're reading?
Avoid the 7 deadly sins of emotionless advertising : New research from Tracksuit reveals ads that trigger happiness or excitement are 27% more likely to be shared and drive fame. And more, emotional ads boost a brand's price premium by up to 40%, making customers more willing to pay a premium.?Check the evidence on how emotional storytelling outperforms rational messaging across all platforms.?
International financial comms and marketing agency network launches
A new agency network has spun out of?Financial Narrative , the networking group for senior figures in financial comms and marketing. The Financial Narrative Independent Agency Network features seven agencies covering North America, Europe, Africa, Asia and Australia.