Hair care searches exceed skincare and make-up in the Asia-Pacific region, reveals analysis by in-Cosmetics Asia and Covalo
Analysis by in-cosmetics Asia and Covalo reveals the categories gaining traction in the personal care market in the Asia-Pacific (APAC) region, with hair care ingredients taking the lead.
Popular ingredient searches in APAC region
Findings show that hair care is the most searched for category, with 55% of APAC professionals searching for relevant applications and active ingredients. This compares to just 36% worldwide. It's followed by skincare (195), make-up (15%), and sun care (3%).
in-Cosmetics Discover powered by Covalo
in-Cosmetics Asia took place at the Bangkok International Trade & Exhibition Centre from 1-3 November 2022. At the event, Covalo revealed in-cosmetics Discover powered by Covalo, a new platform developed in partnership with 励展博览集团 , allowing buyers, suppliers, distributors, and other service providers to bridge the physical and digital world.