Hailey Bieber’s Unique Beauty Product, The Story of Scooby Doo, The VPN With Hippie Vibes & More. | MRKTNGOAL Experience

Hola!???? It's Sunday. I welcome you all to our new Marketingoal Experience.

It's the biggest day in sports this year.

Which team you're supporting tonight? Chiefs Or 49ers?

I'm all for the Chiefs.

Okay... Today's Sunday issue is more dense than the Thursday issue.

So, We've brought not 3, but 4 big things to you.

The Story of Scooby Doo, A brilliant advertising example from Mullavad VPN, A case study of rhode's latest beauty accessory, A little story about a brand that is fixing the food industry and, there's more.

Hope you enjoy the stories.

Love you!

-WD???

This Week's Hot Topic (Except Superbowl)

Hailey Bieber’s Latest Beauty Product Could Be The Next Cool Thing?—?Marketing Case?Studies?

Hailey Bieber, the celebrity superstar who’s famous for being famous is about to drop her next beauty product that could be the next big thing in the beauty industry.?

A phone case.?

But, It’s not your typical phone case. It’s a phone case that also gives you space to put your favorite lip treatment.?

A week ago, Hailey began sharing mirror selfies with the product in hand teasing its launch both in her feed and in stories.?

And it has already created a splash in the market.?

People are lovin’ it.?

Do people love it because it’s from rhode? Yeah, It’s true.?

But, Do people love it just because it’s from rhode? F*ck No.?

The level of success of any product depends on to what degree it’s needed by the consumers.?

For a beauty product like this, It has to be a part of girls’ skincare routines to be successful.?

I see that rhode’s latest phone case has the power to do that.?

Why? Because of these 3?things.?

1. Convenience & Ease of Use?
2. Remarkability?
3. Product Exclusivity?
4. Social Status

Convenience & Ease Of?Use

Girls carry lip treatments everywhere they go just to dig in their bags and purses for minutes trying to find it when they desperately need relief with some moisture.?

It’s such an inconvenient experience.?

But, What if you don’t have to mess up your bag? What if you have that relief right close to your fingertips?

That’s the question rhode brings into people’s minds with this product.?

You just grab it. Look at yourself in the camera, Apply it, and put it back with ease.?

With just one simple product, you can make your life better.?

Remarkability?

When you saw this for the first time why it stuck with you??

Because It’s interesting. It’s remarkable. Right??

You never seen something like this before in your lifetime. You’ve never seen a cute phone case that is designed for beauty care.

It’s something worth looking at, worth sharing, and worth talking about.?

In marketing, we call this ‘ a purple cow’, a phrase coined by Seth Godin.?

You all have already seen normal cows before. We are all used to it. There’s nothing novel about it.?

But, what happens if you see a purple cow??

All of a sudden you stop your car, go near, and look at them with care. You tell your friends. Take photos with that cow. Take videos for social. You do everything you feel at that moment.?

And this product is a purple cow.?

So, just from the first impression of the product, people become impressed. That’s why it got that much buzz on social media.?

That’s why dozens of people are anticipating its launch to buy one.

Because of the remarkability thing, It differentiates itself from all the average crap out there.?

Product Exclusivity

The product fits perfectly only with the rhode lip treatment, any product from any other brand doesn’t get a chance.?

So this phone case benefits the sales of their lip treatment.?

Because people need to purchase them over and over again, It’s even more beneficial for the brand.?

You can’t use it without the lip treatment.?

Cuz, It doesn’t look good. It doesn’t feel good.?

Also, When your beauty items are finished, rhode’s lip treatment is the first product you purchase again. Because your peers notice it.?

It’s not a private thing anymore, so you better keep things full.

And lastly, With the different product variations you use, you can make things a little more beautiful with the colors that you like.?

It says something about your body and your preferences for the world around you.?

Unique?…

Social Status

Did you guys watch the movie ‘Mean Girls’??

What happens if The Plastics’ Regina George starts using something in high school??

Everybody would want to use it right away.?

Why? Because It’s Regina George, the queen of the plastics.?

Everybody knew them and paid attention to them every time in every move they made, from the students to the principal.?

They were the cool kids.?

So, Using something they use personally, makes people look more like them. And that’s what people want.?

Here it’s the same story.

Hailey Bieber is a big celebrity And she is cool.?

Because of that her brand rhode, is also associated with that coolness too.?

So, using something from her brand, made people look more like her. That’s the thing every Hieley Bieber fan wants.?

That’s the simple reason why celebrity brands and creator brands outperform most of the other traditional brands.

It’s easy for idols like her to create status symbols in the culture.?

Because she already climbed to that level of status. She’s already in the spotlight.?

So she has that advantage here.

It’s a little too early to predict the success of the product. We don’t know the price of it, we don’t know about the quality level, the supply of it or anything like that.?

There are certainly more things to the picture to see and understand.?

It’s just announced yet and It’ll be dropped any second from now.?

So, let’s keep our eyes open to see how things turn out.?

I wish all the good luck to Hailey and her brand, rhode to make this thing work.?

Marketing Storytime

Story of A Cultural Phenomenon?—?Scooby Doo

Scooby Dooby Doo, where are you? A question the world has been asking itself for over 50 years.?

A gang of 4 young kids and a dog stole millions of hearts by storm solving random mysteries.?

This is the story of one of the most iconic cartoons of all time.?

Let’s begin with the seeds.?

Going Back in Time:?1960s?

The US was at war in Vietnam. The assassinations of President JFK and Martin Luther King shook the country. The tensions between Cuba and the US were at their highest.

Young counter-culture movements rebelled against society.?

They rejected the ideologies around politics, authority, and war. Protests are increased against racial injustices, economic inequality, and social norms.?

The world was full of chaos and political turmoil.?

The media at the time upset not only the adults but also the youth and the kids who were the world's future leaders.?

Not just the depressing news spread through it but the violent cartoons that were shown to the kids.?

Cartoons like ‘The Herculoids’ and ‘Birdman and the Galaxy Trio’ faced controversy over showing too much violence.?

Civic organizations demanded the government to do something about the bad media effects on kids.?

The world was in need of something to make the kids and the youth feel relieved.?

Making Of The?Cartoon?

To do the mission successfully, CBS partnered with William Hannah and Joseph Barbera who ran the Hanna-Barbera Studios.?

They pioneered the 1960’s cartoons producing iconic cartoons like the beloved Tom & Jerry, The Yogi Bear, Top Cat, Fantastic Four & more.?

Oh! And America’s first prime-time cartoon series, The Flinstones.?

CBS wanted something like The Archies, which was a fictional rock band that was popular in American pop culture.?

?All Scooby Doo’s friends were inspired by the TV show characters of The Many Loves of Dobie Gillis.?

But, first, they named our scooby ‘Too much’.?

And they knew that to take the world by storm, they needed a name that had an iconic vibe.?

So, they changed the name to Scooby Doo inspired by Frank Sinatra’s scat line from his song “Strangers in the Night’’.

Some parts of the Scooby Doo Mystery gang were inspired by hippie culture which conformed to many youth stereotypes like driving a psychedelically-painted van and Shaggy’s vibes.?

The series never showed violence in any form, no cruelty, no blood or anything. Just fun.?

The Iconic Storytelling.

The iconic series went on air with its first episode,?

‘What a night for a knight?’

Things took off early as it captured the hearts of the future generation.?

It wasn’t an accident. There were multiple reasons for that.?

One of the main reasons is their consistent story structure.?

Almost every Scooby-Doo story follows a structure that goes like this,?

In every story, they go to different places from the mystery machine to solve mysteries.?

Then, they get threatened by the ghosts.?

But, They decide to stay there. Velma loses her glasses, Shag and Scoob find food to eat.?

And Scooby Doo somehow finds clues to solve the mystery accidentally.?

Then, they create a plan to catch the ghosts but it always fails.?

Finally, Scooby-Doo comes out of nowhere to help the gang to catch the villains.?

Lastly, the Police come to get the bad guys and to appreciate the gang.?

This is familiarity.?

By showing the stories over and over again, the audience knows what to expect from the next episode.

Which keeps them waiting for the next. ?

But, they don’t know what comes exactly, where they go, what the mysteries are, what those people are trying to get, How the gang solves the mystery, why the bad people do those things, etc.?

They don’t know what happens next.?

Which is the thing that keeps them watching. Keeps their attention.?

That’s a novelty.?

So, the intersection between familiarity and novelty is where the magic happens.?

The second thing that drove their success is simplicity.?

There’s a difference between watching a cartoon versus watching a big movie. And that is the cognitive load.?

People watched Scooby Doo for pleasure.?

After a long work day, They didn’t want something like ‘The Godfather’.?

They wanted a simple cartoon that was easy for their eyes, ears, and minds.?

Especially the children could understand and comprehend the cartoon information because of that simplicity.?

Everything from characters and objects to language was all simple. Even a toddler could understand it.?

Last One… Audience involvement.?

As a Scooby Doo stan, I remember watching it as a child.?

The mystery gang didn’t solve mysteries alone.?

They brought us, the audience with them to solve mysteries.?

With every mystery they got, they presented some simple questions to our minds like,?

Who’s behind this??

How do they do that??

And Why do they do those things??

It piqued our curiosity to find out answers to those questions.

With every character we met, we tried to guess whether or not he/she’s behind the mysteries.?

With every clue Scoob found, We tried to get an idea about how bad guys do those mysteries.?

But when Fred unmasked their real faces, It wasn’t the faces we all guessed.?

And when Velma broke things down, We watched it with curiosity.?

In the end, we were all left with surprises.?

Every episode finished with Scoob’s cute laugh or a funny act of him.?

The audience adored that kind of storytelling.?

These acts of trying to understand, but then being wrong, finally being surprised by truths kept us watching, kept us obsessed not just in our childhood, but throughout our lives.?

Raising Fans of Numerous Generations

The cartoon was able to deliver that joy and pleasure to its audience consistently for decades.?

Not just sticking to one thing, but they produced different kinds of cartoons and movies with different vibes.

Scooby Doo cartoons evolved. However, the original essence remained consistent.

It’s one of the few cartoons that remained in its original form with characters, structures, and storylines.?

That beautiful feeling of nostalgia stayed with the audience for their entire lives allowing Scooby Doo to raise millions of fans worldwide throughout generations.

Because of the universal principle of people never forgetting the memories they’ve been raised with, even after they grew up, they watched the show bringing back those beautiful childhood memories.?

And, they trusted the cartoon to show to their kids. Cuz, It had no violence, just peaceful joy.?

Moms, Dads, and their little kids all came together in the living room to watch the cartoon.?

It’s been 50 years teaching us to face our fears instead of running away from them.?

So, How lovely… how big the impact it had in the world.

It’s my favorite.?

So, Thank you Scoob for making our life beautiful.

?Scooby Doooby Dooo?…

Brands Making?Impact

This Brand is Fixing The Food Industry?—?Thrive Market

(This content piece is not f*cking sponsored)?

The thing about the food industry is that it’s broken.?

Many of the food companies that are dominating the industry aren’t producing health benefits for the customers, instead, they create health issues.?

Many of the big names in the category aren’t innovating enough and doing enough to move the world towards a better future.?

But, I found a company that does.?

They are not perfect, but It’s a brand worth considering.?

Thrive Market is an e-commerce platform that sells natural, healthy foods for people in the entire nation.?

They have a promise that all the foods they sell are all sourced sustainably and ethically.?

Also, they ship the products with carbon-neutral shipping from their zero-waste fulfillment network.?

Plus, every single annual membership sponsors membership for a low-income family.

Sounds good. Isn’t it??

Their business model is simple.?

People anywhere in the US can sign up for their membership by paying $5 a month, and they have access to dozens of healthy foods for lower prices.?

Thrive’s virtual shelf spaces are shared for brands that sell wholesome products as opposed to shelf spaces in most retail stores where which are dominated by only a handful of brands.?

Then, they ship them all over America through their 3 fulfillment centers.?

With this simple business model, They’re making the healthy lifestyle affordable and accessible for everyone.?

Yes, It worked out. Now, Thrive Market has over 5,000 healthy products and a community of over a million people.

So, I recommend you give it a shot and become a Thrive Market member.?

Being Healthy is Difficult. But, It’s Worth It.?

Brilliant Advertising

This VPN is Bringing Back Hippie Vibes?—?Mullavad?VPN?

Why on earth does a VPN brand do something like this?

‘Imagine a country where the people have the right to their own beliefs, thoughts and emotions.’

This is not a slogan they used in the hippie movement in the 1960s.?

This is a line from a VPN advertising campaign.?

So why on earth does a VPN brand do something like this?

Let’s figure this out.?

First, we need to dive into the core of their VPN thing by breaking things down.

What does it mean to have a VPN connection??

It lets you do things you want to do throughout the internet with no barriers or cameras.?

So, What does that mean??

It means having the right to have privacy, security, and freedom for our behavior.?

Okay. Now we got something there.?

Now, Let’s look at the world we live in through that lens.?

What does browsing the internet look like in the world we live in??

It’s more than so many things to do there. Most of the things we want, we can do it anytime we want in seconds.?

But we can’t do them from anywhere in the world, and there are cameras and tracking cookies everywhere. There are hackers and scammers.?

Some bad websites grab the data we don’t like to give, without our permission.?

Now, AI companies scrape our private information and use it with no legal issues.?

So, Does this digital world we live in have privacy, freedom, and security??

Hell no. Sometimes, It’s the opposite.?

Okay. We got the point here.?

In a world that is based on interruption, unsafety, and restriction, people need privacy, security, and freedom.?

Here, Mullvad states they stand for those values with people as a brand.?

Because there’s so much difference in values in society, some kind of rebellion really helps things to stand out.?

So, the 60's hippie vibe is the best way to spread the message.?

Which creates some kind of Us vs Them effect in people’s minds.

I almost missed the point that their product is aligned so well with the messages they communicate. ?

It’s such a unique way to convey the idea that their product is made ‘for’ people and it can save their lives.?

A unique example of brand response marketing.?

Mullavad, You guys nailed this.

Congrats! You just spent your time reading something that truly matters.

Now, It's time to say goodbye for now!

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Every share matters much more to us.

Gracias! Thank you so much!

I wanna go quick to be ready for the game tonight.