Had to do a double take on this.
Full marks to strategist/writer/client/whoever for this nice inversion of what might otherwise have been a standard So What announcement that Mercedes has now entered the EV market.
Simple line works by cleverly leveraging the thriving primacy of electric vehicle technology while tacitly asserting the premium brand’s right to belong in the sector’s upper echelon. Kind of arrogant and cheeky at the same time.
Disclosure statement: The author does not drive a Merc.
Executive Creative Director – Accompany / Founder – Round and Round
4 年My 8 year old noticed this ad and brought it to my attention!! He thought it was one of the smartest things he had read! Yes he got it!