Hackonomy - How BroadSoft Helps Service Providers Succeed with the Cloud

Happy 2018! I write a lot, and am always trying different things to connect with readers and share my views on the collaboration space, especially around digital transformation.

I just posted my analysis of how the "hackonomy" concept has helped BroadSoft remain innovative in a challenging market. It's longer than my normal posts, and I'd like to share the intro here, and if you want more, I hope you click to continue reading the rest on my website. Then, c'mon back here and share your thoughts!

Innovation Takes Many Forms

Introducing new technology is never easy, and being successful is even harder. Some forms of technology gain traction faster than others, and the winners understand that it’s not just about the technology. VoIP has been with us over 20 years, and while it’s inherently superior to TDM, it hasn’t yet taken over the world. Then consider the iPhone, which just turned 10, and has had exponentially more success than VoIP in a fraction of the time. Of course, Apple has great technology, but we all know it’s only part of the story.

While technology clearly is important, as with the iPhone, it’s the user experience that really makes UC essential, especially if it makes team collaboration better. That’s where innovation really matters, and the key idea driving this analysis is how it takes many forms. Innovation doesn’t have to be radical, and small innovations can be just as important as big ones, which themselves are usually built on several incremental innovations that sometimes unfold over many years.

I’m focusing on innovation here because...

Click here to continue reading the rest of my analysis, thanks.