Hacking With Generative AI to Discover Its Potential for Our Clients
Article by Joe Dunleavy, our Global Head of Innovation and Vince Francis, our Regional SVP for Catalyst, North America

Hacking With Generative AI to Discover Its Potential for Our Clients

Endava and Microsoft held a 2-day Hackathon event in Charlotte, North Carolina designed to act as a crash course in Generative AI solution development. Though the focus was for on the healthcare industry, what we learned from a skills perspective can yield business value in any vertical. Below, Joe Dunleavy and Vince Francis highlight what we learned, where we focused our time, what we built—and most exciting—how we want to apply these findings into our future client work.???


For 48 hours, 25 Endavans gathered at our North American headquarters in Charlotte, North Carolina for a hackathon. The goal? To familiarise themselves with the AI software-building tools that can transform the level of expertise we bring to our clients.?

During those 2 days, we were joined by strategic partner and event co-host, Microsoft. The ? hands-on learning sessions were led by five US Azure black belts—Kevin Sauer (North America Global Black Belt team leader), David Barkol, Megan Meyer, Lynn Orrell and Joey Schluchter—who aimed to show our Endava SMEs how to leverage the latest line of Microsoft Azure Generative AI offerings to build two separate solutions for our healthcare initiatives, one centred around patient care, and the other on the pharmaceutical R&D space. ? ?

The outcomes we sought were twofold. First, to build successful proofs-of-concept for each theme to showcase to clients. And, finally, to get better acquainted with the Semantic Kernel software development kit and other Azure tools to broaden the scope of our expertise and services we can provide our clients.??

Highlights of the gathering included:??

  1. Understanding the integration potential? Day 1 began with our Microsoft partners taking us through some theory and slides covering areas such as the anatomy of a Copilot, prompt design/engineering, Retrieval Augmented Generation (RAG), the value of combining vector-based search plus AI and Semantic Kernel (SK). ? ? SK is a new open-source SDK offering from Microsoft that lets you easily build agents that can call your existing code. As a highly extensible SDK, you can use SK with models from OpenAI, Azure OpenAI, Hugging Face and more. Once we had a solid morning spent going through content and having deep conversations about AI and how much it can add real business value we then broke for lunch.??? ?

  1. Conducting some cross-functional hacking? Attendees were split into four teams, each unit composed of a diverse array of Endavans—from developing and data science to product specialists, designers and business SMEs. This was an important ingredient of the Hack event as we wanted to involve a cross-section of our people from different roles to learn and get involved in building Generative AI POC solutions. In Endava, we find that a nice slice of healthy competition adds a certain element of fun to any event, and so we partnered the teams together on our two use cases with each team trying to outdo the others.????
  2. Consulting with experts? Following lunch on the first day, teams reconvened, receiving both support and guidance from the MS expert team throughout the day to help explain things and overcome hurdles.? We were stunned with not only the quality of what was built, but also how much the teams could achieve in such a short space of time. ? ? There were many times during the event when the datasets, models and prompts had to be tweaked, adjusted, and or simply redone, but that’s all part of the learning journey. But, in the end, it was a fun enjoyable event, everyone learned a ton, and the teams were proud of what they built. The competitive juices started to flow as each of us presented to our exec sponsors and the MS team to pick a final winner.???

What the hackathon illustrated to us is that Generative AI brings with it a world of potential that can transform how many industries operate at every level. We, alongside our Microsoft partners, are excited about developing solutions using these innovative resources and we look forward to helping you and clients worldwide explore their own potential with generative AI.

Learn more about the hackathon here!?


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