Hacking the Attention Algorithm

Have you ever wondered why your social media feeds seem to know you so well, showing you content that feels almost tailor-made for you? Have you ever wondered why you keep seeing the same types of posts on your social media feeds? You know when you look at some random thing like a dog bed then all of a sudden your feed is full with dog beds, dog food ads and sponsored posts from dog product suppliers. That is not by chance. That’s the algorithm at work, showing you what it thinks you want to see based on your past interactions with the platform you are on.?

Tech companies sell ‘the algorithm’ as a carefully curated way of giving you more of what you want, making your online searching a more personalised experience, however as with everything there are two sides of the story. Having information fed to you that is based on your search history or if you look at a post for longer than others or if you spoke about it in a conversation (this is where it gets really creepy!) is meant to be your own space of interest. The other side of ‘the algorithm’ is it often creates an echo chamber, limiting our exposure to new ideas and reinforcing existing beliefs and these beliefs are not always the best ones for us or they limit us in our thinking and behaving.

?But did you know you can create your own attention algorithm to support your goals and personal growth? Just like those social media algorithms, we have the power to shape our attention and focus to support our goals and personal growth.?

What is the algorithm?

Think of the algorithm as a digital guide that shapes what you see online. When you interact with content—liking, sharing, or even just lingering on a post—social media platforms take note. They collect data on your behaviour and preferences to show you more of what you seem to like. This can create an echo chamber effect, where you see more of the same content, reinforcing your current beliefs and interests. While this can be convenient, it can also limit your exposure to new ideas and perspectives. It also will feed us with information that is not always aligned with a new phase we are entering or a goal we are working on or a shift in perspective. We need to update the information we are being fed so that it aligns with where we want to be moving towards.

Why Does This Matter?

The way these algorithms work can significantly impact your mindset and productivity. If you're constantly exposed to negative news or content that doesn’t serve your goals, it can create a cycle that keeps you stuck. However, the good news is that you have the power to shape your own attention algorithm, both online and in real life, to support a more positive and goal-oriented mindset.

In the latest Distracted Podcast episode #67 The Attention Algorithm, I provide ways we can build our own Attention Algorithm and go into each in detail. Head on over to Distracted to listen to the episode.

Here are a few ways you can create your own positive Attention Algorithm that surrounds you with the information you need to help you move closer to your goals.

1. Visual Reminders: One simple yet powerful way to shape your attention is by surrounding yourself with visual reminders of your goals. This could be a background image on your phone or computer, a vision board near your workspace, or even pictures placed strategically around your home. These images act as constant, gentle nudges towards your aspirations.
2. Curated Playlists: Another effective strategy is to curate playlists of podcasts or music that inspire and motivate you. If you're working towards financial goals, fill your playlist with episodes from financial experts. For mindset and personal growth, seek out speakers and authors who uplift and challenge you to think differently. This way, every time you listen, you’re feeding your mind with positive, goal-aligned content.
3. Mindful Media Consumption: Be selective about the media you consume. Limit exposure to negative news that can drain your energy and focus. Instead, choose documentaries and shows that inspire you and align with your goals. Platforms like Netflix have numerous documentaries on successful people and inspiring stories that can offer valuable insights and motivation in the areas that matter to you.
4. Positive Social Circles: The people you surround yourself with play a crucial role in shaping your attention algorithm. Spend time with individuals who support your goals and inspire you to grow. Seek out mentors or join groups where you can learn from those who have achieved what you're striving for. Positive relationships can significantly boost your motivation and help you stay on track.
5. Intentional Reading: Lastly, consider the books and articles you read. Choose materials that align with your goals and interests. Whether it's a novel that inspires you, a self-help book, or articles on topics you're passionate about, intentional reading can help reinforce a positive mindset. Bring them further to life with a highlighter and pen in hand. That way you can record sparks of inspiration and insights as you read.

Building a positive attention algorithm is about being intentional with what you focus on and engage with. By curating your environment, both online and offline, you can create a space that continuously motivates and supports you. Remember, what you focus on becomes your reality. By consciously choosing to engage with content and people that uplift and inspire you, you can shape your attention algorithm to serve your growth and happiness.

I hope you found these insights and tips helpful. Don't forget to head over to Distracted Podcast episode #67 The Attention Algorithm to learn more ways you can build your Attention Algorithm.

Want to go into more detail about how you can build your attention algorithm? Download the free e-book here https://www.angelalockwood.com.au/attention

With so much information available now it is time to build your own reality!

Angela Lockwood

Author, Occupational Therapist, Podcast Host