H. R. Owen join Lotus with a new retail centre in Hatfield-Update

February 12, 2024 Hatfield, Press Release S

H.R. Owen is thrilled to welcome Lotus to its line-up of the world’s most iconic luxury and performance car brands. This partnership marks a significant milestone, as?H.R. Owen becomes the newest retailer for Lotus?in the UK, introducing groundbreaking models like?Evija, Emira, Eletre and the newly unveiled Emeya, to its discerning clientele.

H.R. Owen has a rich history of more than 90 years in luxury car sales and servicing, operating prestigious dealerships like Jack Barclay Bentley in Mayfair and the only Bugatti Service Partner of Excellence in the UK. The Group has built a reputation on world-leading customer service, with two of its dealerships named the best in the world by their respective manufacturers in 2023 alone – Rolls-Royce Motor Cars London and Lamborghini Manchester.

The new?Lotus showroom is in Hatfield, located at H.R. Owen’s new flagship multi-marque facility, which houses a dual-storey Ferrari showroom as well as cutting-edge Lamborghini, Maserati and Bentley dealerships. It will provide the ideal space to host the fast-expanding range of Lotus products.

Ken Choo, CEO of H.R. Owen, commented, “At H.R. Owen, it’s the vision of Berjaya Group founder, Vincent Tan, that we continually align ourselves with brands that push the boundaries of luxury and performance. Lotus’ dedication to innovation and the introduction of electrifying models like Emeya perfectly aligns with our vision. We are thrilled to offer these exceptional vehicles to our customers.“

Mike Johnstone, Vice President & Chief Commercial Officer - Group Lotus, added: “The global reputation of H. R. Owen and its discerning customer base makes it an ideal new partner for Lotus in the UK.?The Hatfield site?is in an excellent and easily accessible location north of London and will significantly improve brand visibility in the south-east of England.”

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