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Signed, sealed, delivered…

So, you’re putting in the time to craft and send

emails to your segmented lists, but the response is

less than enthusiastic? There, there, you’ve come to

the right blog. Take a moment away from crying at

your bounce rate percentages to dive into some

email marketing best practices that just ‘click.’ That

was an email joke. Alright, let’s get started.

Building a creditable email list

We have some good news and some bad news. Your

emails may not be the problem. (That was the good

news.) The bad news is that email marketing lists are

often plagued with inactive, counterfeit, or

disinterested email addresses. If you’re working with

an email list that you feel needs a refresh, cleaning

out that list is the first step.

If you’re starting your list from scratch or want to

increase the volume of your subscribers, these email

marketing best practices will help you build a list that

isn’t ah…sketchy.

Remember, Rome wasn’t built in a day, and a quality

email list won’t be either. Here are a few great ways

to capture engaged subscribers.

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Don’t open the can of email spam

Unfortunately, email spam traps can wreak havoc on

your email deliverability, campaign revenue, or

worse, get you blocklisted. (And there are A LOT of

different spam traps out there.) So, what is a spam

email trap exactly? A spam trap may seem like a valid

email address, but really it does not belong to

anyone. It could be that this once valid email is now

inactive, or you’ve received a fake address after

buying shady contact lists, or there’s a typo in the

address, making it unusable. These concealed

menaces can be challenging to spot and undermine,

making things even more complicated.

Regularly keep up with your subscriber acquisition

and list management as an email marketing best

practice to avoid spam traps. If you’re encountering

unexplained negative email delivery results, your list

may need to be gutted to identify hidden threats.

Email marketing best practice for content

Speaking of spam, one of the most common reasons

marketers lose subscribers is over-sending emails to

their inboxes. We’ve all been on the other side when

companies send you multiple messages in a week or

even in one day. Having a creative, straightforward,

and purposeful messaging strategy needs to be

mapped out before you start rapid-firing emails.

Here’s the scary thing. *screams* You could do all

that and still not get a good response from your

email list. Another element that needs to be present f

for a successful campaign is knowing your audience.

Your content should reflect the interests, pain points,

and solutions your demographic cares about. If you

don’t feel that you have a good grasp of that, it’s

time to A/B test content everywhere, create surveys,

interview customers, ask for feedback on social

media, and study online reviews to gain some

insight.

For more info on building your email list & other lead generation mechanisms. Book a Free Consult

https://calendly.com/gurponlinebiz/info-session

Also, Be Sure to Register for my FREE Webinar on Offer Creation

bit.ly/OfferWebinarGurp

Cheers