Gupshup Chronicles | February 2025
February at Gupshup heralds new beginnings. Last year, we unveiled Conversation Cloud and this year we're revolutionizing customer engagement with our AI Agent Library. The art of 'possible with AI' is evolving at an extraordinary pace and we're turning this potential into reality with pre-built, industry-ready AI Agents that enable businesses to transform customer interactions and go live in days, not months.?
The excitement has been palpable, with the entire team rallying behind this launch. And the timing couldn’t be better. As AI evolves—especially with breakthroughs like DeepSeek’s efficient foundation model—AI Agents are becoming the next big disruptor in business conversations.
Our lead story explores the potential of these AI Agents across industries. Want to see them in action? We’ve got live examples ready for you to explore.
But our AI Agents aren't just hype—they deliver real results. Take Petromin, for example. Their advanced customer service AI Agent provides seamless vehicle support in both Arabic and English and is already seeing strong adoption for quick service and loyalty programs.
We've packed this "agentful edition" with implementation stories, a video walkthrough, and an upcoming webinar to help you navigate this exciting landscape.
Ready to see what AI Agents can do for your business? Let's dive in…
Featured Read
How AI Agents Are Transforming Customer Engagement Across Industries
The modern customer engagement strategy revolves around delivering value at every touchpoint, and AI agents are the ultimate enablers of this vision. From simplifying complex processes like loan eligibility checks in banking to streamlining appointment scheduling in healthcare or offering 24/7 multilingual support for itinerary changes in travel & hospitality, AI Agents are redefining brand-customer interactions.
Solution in Focus
Supercharge Growth with Pre-built AI Agents
Gupshup’s AI Agent library enables enterprises to deploy advanced AI-powered interactions rapidly, enabling early adopters to substantially accelerate revenue growth, improve customer experience and operational efficiency. Designed for both voice and messaging, our AI Agents can execute a variety of actions like 'cancel my ticket', 'book an appointment' or 'make my EMI payment'.
Quiz Time
1.Which famous beverage was originally marketed as a medicinal product that could cure headaches and fatigue?
a) Sprite
b) Pepsi
c) Coca-Cola
d) Dr Pepper
2. In 2019, which AI-generated campaign won Cannes Lions awards for using AI to create personalized ads for customers based on their online behavior?
a) Nike’s "You Can’t Stop Us"
b) Lexus’ "Driven by Intuition"
c) Spotify’s "Listening Is Everything"
d) Netflix’s "Spoiler Billboard"
3. What’s the origin story behind the Nike "Just Do It" slogan?
a) Inspired by a motivational speech from an athlete
b) A twist on a famous military phrase
c) Based on the final words of a convicted criminal
d) A line from a popular sports movie
Customer Spotlight
Petromin Transforms Customer Experience with Gupshup's Advanced Automotive AI Agent
PETROMINit!, a first-of-its-kind Customer Service AI Agent by global mobility leader Petromin leverages Gen AI capabilities on Gupshup Conversation Cloud to offer seamless and efficient vehicle support in both Arabic and English. The AI Agent leverages advanced LLMs to deliver remarkably human-like support interactions akin to speaking with a live automobile support specialist. Customers can get support during urgent situations, such as a car breakdown. Instead of searching for the nearest service station, they can now conveniently get assistance by chatting on WhatsApp.
Recommended Reads and Watchlist
How eCommerce leverages omnichannel messaging for customer retention
Omnichannel Messaging is the secret weapon for customer retention. By creating personalized experiences across all channels (email, social media, SMS etc), you build stronger relationships and boost loyalty. This leads to higher LTV, increased sales and happy customers. Implementing an omnichannel e-Commerce strategy is crucial to remaining competitive in today’s market.
How to Deliver Hyper-Personalized Messaging with Gupshup Personalize
Hyper-personalization is an advanced marketing strategy that uses real-time data, AI, and automation to deliver highly individualized customer experiences. Unlike basic personalization, it ensures that each interaction is relevant, contextual, and tailored to customer preferences and behaviors. With Gupshup Personalize,? businesses can leverage AI to automate scalable, one-on-one conversations, making customer interactions more relevant and impactful.
Watch: Go Level Next with Conversational AI Agents
Gupshup’s AI Agents augment your workforce and act on your behalf for a variety of use cases - targeted lead generation, personalized product discovery, customer onboarding, customer service, and more - all conversationally.? The impact - accelerated business growth, faster query resolution, and better customer experience.
Surprising Stat of the Month
Conversational AI on an upswing, led by Agentic AI
Plot this on a chart- Global revenue from Conversational AI services is forecasted to grow from $14.6 billion in 2025 to $30.8 billion by 2029, registering a growth of 110%
Source: Juniper Research.
Industry Insights?
Is AI Better At Relationships Than We Are?
In this Forbes piece, writer Chris Westfall says that When we lean in too heavily on the power of ChatGPT as a virtual companion, we risk losing our own ability to interact and relate on a human (not artificial) level. Ultimately, while AI can enhance our understanding of relationships and provide valuable support, it cannot—and should not—replace human bonds.
Upcoming Events
Get practical tips on integrating Conversational AI Agents into your tech stack in this webinar focused on driving marketing outcomes. Discover the secret of achieving predictable ROI, building first-party databases and turning traditional funnels into revenue-generating conversations.
When- 5th March, 3.30 pm IST
Answers to Quiz Time
1.c) Coca-Cola. It was originally marketed as a medicinal syrup in 1886 by pharmacist John Pemberton
2. b) Lexus’ "Driven by Intuition". Lexus used IBM Watson to analyze past award-winning car ads and craft a script entirely written by AI.
3.c) Based on the final words of a convicted criminal. The slogan was inspired by the last words of Gary Gilmore, a convicted murderer who said, “Let’s do it” before his execution.
Thank you for making it till here.
Till we meet next ??