Gulf Air Renews Long-Term Bahrain GP Title Sponsorship

Bahrain’s national carrier Gulf Air has renewed its long-term role as title sponsor of the nation’s Formula One (F1) Grand Prix (GP) for another three years.

The new deal, running from 2025 to 2027, sets it as the longest-standing title partnership F1, with Gulf Air playing that role for the 21 years since the race debuted there in 2004.?

Jeffrey Goh, Gulf Air Group chief executive, stated, “This collaboration not only reinforces Bahrain’s prominent position on the international motorsport stage but also serves as a powerful catalyst for economic growth, tourism development, and global brand recognition for the Kingdom.”

This season’s race is poised to take place from April 11 to 13 at the Bahrain International Circuit.

According to ASN data, the airline industry (4.7%, ~US$75.6m) is the 5th?largest investor backing motorsports since Q222, with an average quarterly investment of almost US$6.5m during this period. In terms of markets, Singapore (97.2%) accounts for much of the motorsports sponsorship investment by the airline industry.

NOBODY COVERS ASIA LIKE ASIASPONSORSHIPNEWS.COM

Asia Sponsorship News (ASN) is the leading market intelligence service for the sponsorship industry in Asia, which distributes independent news, analytics and insights on a subscription basis, with a bespoke consultancy and training service.

Please contact us for more information: Tel: +66 2622 0605 - 7 Email: [email protected]

This article was first published in ASN's February 2025 no. 2 newswire.