Guilherme Filipe: Creativity, Strategy, and Passion for Marketing at Digital Valley

At Digital Valley, we believe that innovation and talent go hand in hand, and each new team member brings something special to help drive our mission forward. Today, we’re excited to introduce Guilherme Filipe, our Marketing Manager, a true strategist who blends creativity, analytical thinking, and relentless energy to take Digital Valley to new heights.?

Since joining, Guilherme has been a powerhouse of innovative ideas, impactful campaigns, and strategies that make a difference. But who is this marketing strategist who combines the precision of a chef with the agility of a gamer? Let’s find out.?

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From Tourism Management to Marketing: A Journey of Growth?

Guilherme’s career path is marked by versatility and continuous evolution. Holding a Bachelor’s degree in Tourism Business Management and a Post-Graduation in Strategic Management of Tourism Enterprises from Universidade Lusófona, his trajectory initially seemed set in the tourism industry. However, his curiosity and diverse skill set led him to explore new areas, always with a strong focus on management, communication, and innovation.?

Over the years, he has developed valuable skills in various fields – from working as a Sales Advisor in customer retention to his IT Technical Support and Data Processing Executive roles at Abreu. He also gained experience in project management, communication strategies, and social media.?

There’s another lesser-known fact: Guilherme also stepped into the world of fine dining as a Cook Trainee at Feitoria, a Michelin-starred restaurant. There, he honed meticulous attention to detail, the ability to perform under pressure, and the importance of creativity—skills he now applies to marketing. After all, crafting a memorable campaign and preparing a high-end dish have more in common than one might think: both require technique, innovation, and a special touch.?

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Marketing, Gaming, and Creativity – The Perfect Recipe?

One thing that defines Guilherme is his ability to craft compelling narratives. To him, a great marketing campaign isn’t just about data and metrics—it’s about creating authentic stories that connect brands and people.?

But Guilherme’s creativity doesn’t stop at marketing—it’s deeply rooted in his lifelong passion for gaming. His journey as a gamer began in childhood, with hours spent mastering classics like Sonic, Dragon Ball Z and Virtua Fighter on his first console, the Sega Saturn. This passion grew over the years, evolving from a personal hobby to something more competitive. Today, Guilherme is not just a casual player—he’s part of the national EA FC 25 team in Clubs, competing at a high level and immersing himself in the world of eSports.?

For Guilherme, gaming is more than just entertainment—it’s a strategic playground. “Gaming teaches you how to think ahead, adapt to challenges, and engage with a community. These are the same skills I use every day in marketing,” he shares.?

At Digital Valley, he brings this gamer mindset to the forefront, using community engagement strategies, gamification techniques, and interactive storytelling to build impactful marketing campaigns. His mission? To push Digital Valley even further by exploring the intersection of gaming, technology, and brand strategy—where creativity meets competition, and innovation drives connection.?

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Beyond the Office: A Multifaceted Creative?

When he’s not planning the next big campaign or analyzing market trends, Guilherme finds inspiration in his many passions:?

Photography – Capturing moments and overlooked details to create impactful visual compositions.?

Cooking – A passion rooted in his time at Feitoria. Cooking and marketing have more in common than you’d think: both demand technique, creativity, and a signature touch.?

Gaming – Whether exploring virtual worlds or competing with friends, this universe has always been a major source of inspiration.?

Animation – From Studio Ghibli to Pixar classics, animation is a constant source of storytelling inspiration.?

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The Future with Guilherme Filipe?

Guilherme’s arrival has brought new energy to Digital Valley’s marketing team. His blend of strategy, creativity, and passion for innovation is already making an impact, and the future promises even more.?

With him on board, marketing has gained a powerhouse player, ready to take on any challenge, launch impactful campaigns, and help Digital Valley grow and innovate.?

?TechFrame Leadership on Guilherme?

"Guilherme has brought a fresh perspective to Digital Valley, blending creativity and strategy in a way that truly stands out. His ability to understand gaming dynamics and apply them to marketing is a huge asset for us. Plus, his meticulous and innovative approach perfectly aligns with our vision for growth. We can't wait to see how far he can take Digital Valley." - Carlos Mora, CEO of TechFrame? ?

"From day one, Guilherme has proven to be a dynamic and committed professional. His energy, eagerness to learn, and ability to turn ideas into concrete actions have been essential for our marketing department. He not only brings technical expertise but also a fresh and creative approach that boosts the team. Without a doubt, a fantastic addition to Digital Valley!" - Gorete Lopes, Head of Marketing & Human Resources?

Welcome, Guilherme!??