Guideline 7: Encourage Public Sharing of Badge
Edtech Recharge
Your global thought partner to define, design, deliver, monitor, and communicate impact in edtech.
Key Takeaways
User goals and motivation to engage with your product will vary. Everyone is likely not going to be gung-ho about badges – they may not see the point or be confused on the difference between a badge and traditional certification; Others may like the chuckle that comes from the badge announcement, with confetti and the works, but feel no need to publicly share the badge. Depending on the messaging of and user evaluation of the badge’s signal, incentives, and the associated credibility (or prestige) associated with the badge, users may decide to or at minimum be encouraged to share their digital badge publicly. The importance of clear and persuasive messaging cannot be underscored.
?Public recognition and validation of the badge are central to a badge’s success that serves all associated stakeholders. Sharing the hard-earned badge among their communities creates a sense of pride and creates a feeling of choice and ownership of their time, effort, and accomplishments within your product which can serve as a motivation to continue dedicating their energy to your product. It may also help badge recipients find people they would like to connect with, whether they are collaborators, partners, funders, or employers. At the same time, public sharing of digital badges creates greater visibility for your product – another reason to pay intentional thought to the design and implementation of your badge ecosystem.
?5 Ways to share badges publicly:
1.? ? ? Post on website or portfolio: Users can post the badge on their personal or business websites to showcase their recognition.
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2.? ? ? Post on Linkedin profile or page: Posting badges on their LinkedIn page can signal competencies for new graduates, professionals changing careers, and other stakeholders.
3.? ? ? Highlight in pitches: If the badge is earned by a product, then the badge can be included in pitches made to family, friends, investors, funders, potential clients, and other stakeholders.
4.? ? ? Post on marketing collateral (print or digital): If the badge is earned by a product, then they can signal their accomplishment on their marketing collateral like flyers, sale documents, brochures, ebooks, etc
5.? ? ? Include in stakeholder updates: Whether individual or product, include the earned competencies and recognitions in your stakeholder updates. A “good job” from a trusted mentor or respected industry professional never hurt any of us.
Level up: Ask your users to share their badge (hopefully with meta-data) with a note that shares what they did, what they learned, and how they’ve leveled up as part of this learning experience!