Guided by Gaze: How Collective Focus Influences Our Creative Drive

The Magnetic Power of Collective Gaze: How Perception Shapes Creation

Last week, we delved into the IKEA effect , unearthing how our minds perceive value. Today, we explore another captivating phenomenon – the allure of Gaze Cueing.

Have you ever noticed that we're innately drawn to look where others are looking? Our brains are wired to intensely focus on our eyes, those portals that reveal a universe of emotions, intentions, beliefs, and desires. In face-to-face interactions, 55% of the information we glean is through eye contact alone!

The direction of someone's gaze can act as a formidable compass, directing our attention almost magnetically. But this goes beyond mere eye movement. Our perceptions, and by extension, our creativity, are profoundly influenced by collective focus.

Many creatives might deny it but aren't we all sometimes pulling from the same wells of inspiration? There's an unspoken irony in the world of creation: the quest for unique inspiration often leads us to familiar sources. We aim to discover the unseen in the very places everyone's gaze rests upon.

George Mack encapsulated a similar sentiment in a recent tweet . He observed that the mundane often fades into oblivion, while the unexpected, the weird, the outliers – they resonate and endure. Our most memorable ideas? They're born from embracing the unexpected, challenging norms, and looking where others aren't.

As we venture forth in our creative endeavors, may we remember that while the collective gaze influences us, it's our unique, off-beaten perspectives that genuinely make the difference.

Things from the week

?? The ELIZA Effect: Why We Love AI

The ELIZA effect , a phenomenon where users attribute human-like characteristics to artificial systems, is quite prevalent. This effect is especially noticeable in conversational AI interfaces like OpenAI's ChatGPT, Microsoft's Bing Chat, and Google's Bard. These interfaces are enjoyable because they feel personable and human-like, often giving users the sensation of conversing with another person.

In some cases, users have reported developing strong attachments to certain chatbots, while others have expressed genuine concerns about the potential sentience of AI. It's noteworthy that companies like Meta are actively embracing and promoting the idea of making AI seem more human by introducing entire suites of AI personalities for users to interact with and learn from. This trend suggests that the blurring of lines between human and AI interaction is becoming more prevalent and accepted in the tech industry.

?? Zoey Kim personifies cats in her blurred and vivid illustrations

The Dubai-based creative is all about fun in her illustration practice, where she simplifies objects and figures in her surroundings. Zoey Kim’s illustrations are almost reminiscent of childhood discovery; the first time you first realise that a pet can indeed be a best friend, and the not-so fun element of routine.

Playlist of the week

Illustrators of the week

Jared Muralt

Jared Muralt, a Swiss illustrator and comic artist based in Bern , is renowned for his intricate pen and ink style, which masterfully blends line, hatching, and stippling.

Jack Daly

Based in Glasgow, Jack Daly is a distinguished illustrator known for his bold, conceptual artwork tailored for advertising, editorial, and product illustration.

Abigail Goh

Originally from Singapore, Abigail Goh is a talented illustrator based in New York City. Committed to continuous self-reinvention, she aspires to produce work that is not only creative and exciting but also deeply meaningful.

Pavle ?iri?

Pavle ?iri?, based in Belgrade, Serbia , is an illustrator and graphic designer with a unique journey. Initially discovering his artistic passion in high school, he pursued economics before realizing his true calling lay in graphic design.

Johan Papin

Johan Papin, hailing from Nantes, France , is a multifaceted artist specializing in illustration, animation, and direction. His work, characterized by delicate line work and rich colors, captures human emotions and daily life, skillfully guiding the viewer's eye through contrasts and shadows.

Pao Bassol

Pao Bassol, based in Mérida, Mexico , is a talented graphic designer and illustrator with a flair for branding, packaging, and editorial design.

Ryo Takemasa

Ryo Takemasa, a renowned illustrator based in Nagano, Japan , is celebrated for his distinct and textured illustrations that evoke nostalgia.