Be A Guide For Your Customers, Not The Hero

From famous swashbuckling novels of the nineteenth century or Jaws in 1975, to the next record-breaking Spiderman video game, it should be impossible to ignore an obvious pattern when it comes to creating a memorable story. An overwhelming number of our most beloved and impactful tales feature a main character who:

1. Embarks on a transformative journey.
2. Meets a helpful and experienced guide.
3. Overcomes some obstacles.
4. Achieves a goal.

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