A GUIDE TO WRITING YOUR OWN BRAND'S STORY

Is your brand’s story unique? Then why not portray it in a way that your customers understand you more clearly?

Interacting with your customers has always played a key role in a brand’s success. People like the feeling when the brand interacts and talks to them, try to meet their needs & pays attention to their inquiries. Writing a narrative about your brand is no easy task, it requires some in-depth knowledge of your brand’s goal & target audience.

If you’re wondering how to tell your story so that it gives a powerful impact on your reader’s mind then this article is for you.

How to write an attention-grabbing brand’s story?

1. ? ? ? DEFINE YOUR GOALS & PERSONALITY

To know your business’s mission is to ensure interesting & effective storytelling. Your entire interaction you’d have with your customers should be solely based on your business’s values & goals. Once you have your mission statement, know what makes your brand unique in the marketplace. Identify its personality & voice

2. ? ? ? MAKE IT APPEALING

Conveying your passions & struggles your business might have faced along its journey is a way of making your story more humane. It is good to start with some motivation, emotions, desires that make customers see the people behind your business.

To make it look more human, try adding case studies or your employee’s story that adds more feel to everything.

3. ? ? ? MAKE UP YOUR MAIN CHARACTERS

Even if you may feel that you don’t have a real-life character to portray the feelings, why not give your brand a fictional character who would tell your brand’s story in a more exciting & unique way? You can empower them with any voice & any role while communicating the truth behind your business.

4. ? ? ? ADDING VISUALS

To impact your customer’s mind for a longer period, you need to make it live. By adding visuals, images, you can communicate more effectively while helping people retain information better. Whenever you feel like your story lacks emphasis, you can always add visuals to make your story more vivid.

5. ? ? ? STAYING CONSISTENT

Staying consistent is very important as customers are too quick to spot your dishonesty, so it’s better to stay consistent. You should avoid any contradiction that might confuse your customers. if they’d feel you’ve violated their trust, you’re likely to lose a part of your audience.

6. ? ? ? ACTIVATE YOUR STORY

Now that you have a story. What’s the next step? Now you need to share it with potential customers. For this, you need to find where your target audience would find your brand’s story, it could be social media, websites, e-mails, etc. A well-written brand story will help your marketing team come up with advertising or campaign ideas that would naturally further bring leads to you.

WRAPPING IT UP!

You need to share your values, passion, ambitions, journey in the way that will best establish an emotional connection with your target audience. You need to start with an understanding of your customers, employees, and competitors, and be clear on what defines your business and makes it unique.

Another way of telling your story is portraying it in a video, walking frames productions Pvt Ltd helps exactly with that, we tell a brand’s story as no one can which further helps in connecting more with your audience & bringing in more leads!

Happy Story-telling! ??