A GUIDE TO VIDEO MARKETING

If a photo is worth a thousand words, imagine how much more impactful a video would be, in regards to business marketing? If you’re reading this on your smartphone, you’re already holding a video recorder in your hand!

This is where Video Marketing enters into the picture. Although Video marketing isn’t new. But if you’ve got a small business, with the help of a successful corporate video production company, you can transform how your business operates.

Here’s a useful guide that we created for you to learn all about video marketing. Let’s dive in!

WHAT IS VIDEO MARKETING?

Video marketing means promoting your business through videos. Video marketing involves attracting your audience through interactive and informative videos that will engage with them and convince them to buy your products and services, as part of your marketing campaigns.

Video marketing increases customer engagement on your social and digital channels. It educates your audience about your products and services and allows you to reach them through a new medium.

IMPORTANCE OF VIDEO MARKETING

Cisco declared that by 2022, 82% of the internet traffic globally will come from streaming videos and downloads.

83% of business owners believe that video marketing gives them a good ROI. And most well-reputed digital marketing companies aim for the same.

These statistics prove video marketing is progressing rapidly and it will reach new heights sooner than we think. However, if you are still having doubts about using videos for promoting your business, here are 5 important reasons why you should consider it today:

1. VIDEOS CONNECT WITH YOUR AUDIENCE

Videos help you to easily connect with your audience. Whatever message you want to deliver to your customers, you can easily do it through videos. You can make videos informative, interesting, funny, dramatic, inspirational, etc according to your business purposes. The impact that videos leave on the audience is huge. It will help build trust and your customers will be more curious to know about your brand.

2. VIDEOS BOOSTS SEO

Video marketing helps you to get more exposure and engagement resulting in improved SEO. They do so by building backlinks to your site, boosting likes, comments, and shares, which helps in higher rankings on the SERPs and driving traffic to your website.?

Make sure to share your videos on social media platforms like Facebook, Instagram, YouTube, etc as well. You can optimize your videos on YouTube and other platforms with interesting titles and descriptions using efficient keywords.?

Since YouTube is the second largest search engine after Google, there has been a major increase in the number of videos and how much they affect your search engine ranking. So unless you're willing to make a video, you're not going to rise above the competition.

3. VIDEOS INCREASE ROI

What's even more exciting is that according to a survey conducted in December 2020, 83% of businesses say that video marketing provides a good return on investment (ROI). According to the leading SEO company in India, this brings us to the fact that your SEO strategy can be benefitted out of the same. Online video-making tools are constantly updating and improving which will make your experience even better. You don't have to worry if you can afford video marketing or not because you can always start making videos with just your smartphones. It's that simple.

Remember that your videos don't have to be perfect or have huge production, it's the content in them that matters. Research shows that people are mostly put off by videos that don't explain the product or service properly. So, even low-quality videos can still give you good ROI as long as the content is right.

4. VIDEOS BOOST CONVERSIONS AND SALES

Videos can make you some serious money. Don't believe us? Then read these stats.

• Customers are 64-85% more likely to buy from you after watching a video.
• 74% of customers who watched a product video subsequently bought it.
• Adding a relevant video for a product on your landing page can increase conversions by 80%.

Aren't these stats fascinating? The effectiveness of videos shouldn't be so surprising. After all, our brain retains information mostly in visuals than in any other form. So, if you think that pictures can boosts engagement, just triple that amount when it comes to videos. So, start creating exciting videos with the help of top promotional video companies.

5. VIDEOS APPEAL TO MOBILE USERS

Anyone with a mobile phone in their hand can easily watch a video on the go. According to statistics, 90% of consumers watch videos on their mobile. Mobile video views have grown more than 233% in the last decade. Since smartphone users are growing every day, your video audience will keep getting bigger.

With social media platforms like YouTube, Instagram, etc it has become very easy to create and share brand animation videos and get them in front of your target audience. YouTube has reported that mobile video consumption rises by 100% every year, which is huge.

Also, Google says that mobile users are twice as likely to watch a video with a sense of personal connection to the brands than a TV user.

6. VIDEOS MAKE EMAIL CAMPAIGNS EYE-CATCHING

Make sure to incorporate videos into your email campaigns as well. An email is an easy way to reach those who already interacted with your brand or subscribed to your newsletter. Stats say that an introductory email that also has a video receives an increased click-through rate of 96%, which is exciting! You can embed your video in any newsletter, promotional email, etc to grab your audience's attention and send your message across. Indeed, that’s a great way to stand out from the competition.

DIFFERENT TYPES OF CORPORATE ANIMATION VIDEOS

Before you start filming for a video, you need to be aware of the different types of corporate animation videos used for marketing. Some of the popular ones are:

• Demo Videos: These are short, educational videos that explain how your product/service works.
• Brand Videos: Brand animation videos are typically part of your marketing campaign and they showcase the company’s mission, vision, products, and services. Their goal is to build awareness about the brand in the minds of the consumers.
• Product Videos: These are used for describing your audience about your best-selling products or a newly launched product. You’ll explain the top features and specifications of a product in the video to attract new customers.
• Event Videos: If your business is hosting an event like a fundraiser, round table discussion, conference, etc then producing a high-quality reel video, interesting presentations, interviews, etc are some of the best examples of event videos.
• Educational or How-To Videos: These videos are used to teach the audience something new about your products, services, and business solutions or how to make the best use of them with an instructional video.
• Explainer Videos: This type of video helps your audience to understand how your products and services can be of help to them and why they should buy them.?
• Animated Videos: These videos are created with original designs, illustrations, drawings, visual effects that play strikingly to appeal to the minds of the audience.
• Customer Testimonial Videos: Your customers want to know whether your products or services will be useful to them. One of the best ways to convince your potential customers is to create a customer testimonial video by getting your loyal customers on camera and ask them to talk about their challenges and difficulties and how your company helped overcome them.

HOW TO BUILD A VIDEO MARKETING STRATEGY?

?Creating exciting videos needs an excellent strategy.?

• Start with planning, testing, and analyzing what your video goals are.
• Conduct market research about your target audience.
• Decide what story or message you want to convey to the audience.
• Take the help of the best corporate video production company that uses excellent tools for video production.
• Try to stick to your timeline. Know which type of videos you’ve made in the past and what’s the requirement of today.
• Plan your budget accordingly.

CHALLENGES OF VIDEO MARKETING AND HOW WE CAN HELP YOU TO OVERCOME THEM

We’ll be honest with you, creating a compelling and exciting video for your business can be quite challenging, especially if you’re a small business, new to video marketing, or if you’re doing it on your own.

Apart from this, there was a time when the cost was a major hurdle for video marketing. Starting with the cost of equipment, cameras, sets, editing software, tools, etc to the data cost consuming online video, it was quite overwhelming.

But today, these challenges can easily be overcome if you hire one of the best promotional video companies for a successful video marketing campaign that will increase your engagement, boost SEO, increase sales and conversions. You’ll be free of any stress in the video creation process if you leave the challenge with the experts.

Video advertising is gaining popularity and becoming more affordable every day. This is happening not only because of the advancement in technology but also because a video can easily be shared with millions of people across the globe. According to the reputed website development company, the presence of video content on your website can make a huge difference.?

If you're reading this, you must be aware by now how video marketing can help your business grow in numerous ways. And how essential it is to link quality video content on your website as well.?

So, what are you waiting for? It’s time to act.

Get in touch with our team for the best-in-class corporate video production services and let us showcase your business to the world in a new light!