A Guide to Using the Weekly Content Planner
Adam Franklin
Marketing Coach, Speaker & Author. CEO at Bluewire Media. Build marketing assets that drive business growth and unlock personal freedom. ? BGSOBA
On a recent LinkedIn poll I asked:
"How far in advance do you typically plan your content marketing?"
The results are in:
Interestingly, over half of the respondents planned content a week ahead or less.
Well done, to the folks who plan?Monthly (27%)?or?Quarterly (21%)!
But for the rest, how about we take a baby step and start making consistent plans?'weekly'?
I actually feel that weekly plans have a very good cadence to them. When you plan too far ahead, like 12 months, you often need to change the plan several times along the way.
To help out, here is a Weekly Content Planner tool that I have adapted and find very useful.
Get instant access to the?Weekly Content Planner (PDF) . It's a free download (opt-in required).
I also recorded this training video on a LinkedIn Live to explain how I choose to use the planner. You should find it useful.
There is a 'box' for morning, lunch, afternoon and evening for all 7 days of the week. However I recommend aiming for consistency rather than filling in every square.
Personally, I like to colour in the boxes where I have a 'live' commitment, for example, a group coaching call, online workshop or virtual keynote.
The other boxes have a bit more flexibility but once they are filled in, I prefer to commit to them.
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Cheers,
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Adam Franklin
Founder/CEO - Bluewire Media
Author - Web Marketing That Works
PS. When you're ready, here are 7 ways I can help you grow:
1. Download the Web Strategy Planning Template ?(PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over one million times and featured on Forbes.
2. Read a free chapter from our book: ?Web Marketing That Works --- an Amazon #1 best seller.
3. Join the private group on Facebook. ?Access free training resources, and hang out with 2,200+ peers.
4. Discover your marketing score. ?Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.
5. Attend my next live workshop . My workshops are usually free to attend live!
6. DIY for just $7. Get my Complete 50+ Script Library that clients use to grow.
7. Let's brainstorm how to build a hands-off marketing pipeline.?DM the word "PLAN"?via Messenger ?or?book a 20 min slot to brainstorm ?on Zoom.
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2 年Thanks, Adam - really helpful demo, because the first time I looked at the template, my eyes crossed :) Now I have some ideas of how I will use it.