The Guide to Using QR Codes in Real Estate Marketing

As a real estate professional, you understand the importance of effective marketing strategies to reach potential buyers and sellers.

One method that has gained significant popularity in recent years is using QR codes. And for good reason, since 93% of all home buyers are searching for homes online (National Association of Realtors). A smartphone’s camera can read these small, square codes and direct users to specific information or websites.

QR codes offer a sustainable and modern way to replace traditional marketing methods such as flyers and business cards in the real estate market. QR codes can be added to billboards, displays, vehicles, and signs, making it easier for customers to store information on their mobile phones.

Compared to outdated methods, QR codes provide a call-to-action for potential clients and allow them to easily store information on their mobile devices. This makes it more convenient for customers and reduces the need for excessive paper and ink printing.

If you’re a real estate agent or agency looking to use QR codes in your marketing strategy effectively, you’re in the right place. This article will explore several ways to incorporate QR codes into your marketing strategies.

The Benefits of Using QR Codes for Real Estate Marketing

1. Sustainability: QR codes help reduce paper and ink printing, making them more eco-friendly and sustainable.

2. Cost-effectiveness: QR codes are a cost-effective solution as they can be tracked and measured to determine the marketing return on investment.

3. Mobile Convenience: QR codes are easy to scan using mobile phones, making them a more convenient option for customers. That’s why QR codes can increase website traffic by up to 40%. (Small Business Trends)

11 Ways to Use Different QR Codes for Real Estate Marketing

Here is an overview of the many different types of QR codes that can be helpful in your real estate marketing strategy:

1. URL QR Codes: Use dynamic QR codes to send potential clients to your landing page, appointment booking page, or listing information.

2. Image QR Codes: Use QR codes to display photographs of your newest listings and add a call-to-action button for home buyers to RSVP to open houses or book appointments.

3. PDF QR Codes: Use QR codes to store PDFs of mobile phone brochures, pamphlets, and flyers.

4. Social Media QR Codes: Use QR codes to direct potential clients to your social media profiles.

5. WhatsApp QR Codes: Use QR codes to route users directly to WhatsApp with your phone number and optional pre-written text.

6. Card QR Codes: Use QR codes to enter contact information directly into a user’s mobile phone contact input fields.

7. Feedback QR Codes: Use QR codes to offer a star rating system with optional comments and contact information to receive feedback.

8. Email QR Codes: Use QR codes to allow users to contact you via email.

9. SMS QR Codes: Use QR codes to allow users to contact you via SMS text messaging.

10. Plain Text QR Codes: Use QR codes to convey passwords or phrases quickly and directly.

11. Bulk QR Codes: Use QR codes to generate multiple codes simultaneously.

7 Real Examples of Companies Killing It with QR Codes?

Many examples of real estate agents and agencies have successfully incorporated QR codes into their marketing strategy. Here are a few specific examples:

1. The Corcoran Group

The Corcoran Group, a real estate agency in New York, added QR codes to their print advertisements in the New York Times. The QR code directed potential buyers to a mobile-optimized landing page with additional property details and an option to schedule a showing. This strategy increased engagement and generated more leads for their properties.

2. Redfin

Redfin, an online real estate brokerage, includes QR codes on their yard signs for each property. The QR code links to the property listing page on their website, where potential buyers can view more photos, schedule a tour, and contact a Redfin agent. This tactic provides buyers with an easy and convenient way to learn more about the property and connect with an agent.

3. Luxury Living Chicago Realty

Luxury Living Chicago Realty, a luxury apartment rental agency, includes QR codes on its building signage and advertisements. These codes direct potential renters to a mobile-optimized landing page with more information about the building, available units, and a form to schedule a tour. This strategy has increased engagement and generated more leads for their properties.

4. Hunt Real Estate

Hunt Real Estate, a real estate agency in New York, uses QR codes on their property flyers to allow potential buyers to instantly access additional property information, including virtual tours, property details, and agent contact information. This has helped to generate more leads and increase engagement with their properties.

5. RE/MAX

RE/MAX, a global real estate franchise has incorporated QR codes into its signage and print materials to provide a seamless way for potential buyers to access more information about properties. The QR codes link directly to the property listing page on their website, allowing buyers to view more photos and property details easily.

6. The Collective Real Estate Group

The Collective Real Estate Group, a real estate agency in California, uses QR codes on their business cards to allow potential clients to easily access their website and social media profiles. This helps to increase visibility and make it easy for clients to connect with them.

7. Coldwell Banker

Coldwell Banker, a real estate franchise with locations across the United States, has integrated QR codes into their property brochures to provide a quick and easy way for potential buyers to access property details, photos, and agent contact information. This has helped to increase engagement and generate more leads for their properties.

Closing Thoughts

Using QR codes in your real estate marketing strategy can help you reach potential clients more conveniently and sustainably. Using different types of QR codes, you can direct potential clients to your landing pages, listing information, and social media profiles, among other things. We're biased, but Slidecast's QR Code generator is the best way to track prospects and buyers in real estate. Click here to see it in action!