A Guide To Social Media Marketing For Business In 2020

I’m always on the hunt for relevant info and I loved this - one of the best articles I’ve seen on this topic for a while. Here are a few paragraphs as a taster.

Social Media Marketing: The Basics

In 2020, it’s estimated that 3.5 billion people will use social media networks worldwide. That’s almost 40% of the globe’s population. With those kinds of figures, it’s no surprise that businesses put so much effort into social media marketing.

What is social media marketing?

Social media marketing refers to business activity on social media platforms which contributes to marketing objectives such as brand awareness, website traffic, and customer acquisition.

What is the most effective social media channel?

There’s no straightforward answer to this, and social media marketing isn’t a one-size-fits-all solution.

Different social media channels generate better results than others for certain business objectives, and the content published will also vary depending on these factors.

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