A guide to selling heavy machinery with Ritchie Bros. by Aneel Jacob.
Aneel Jacob, Senior Territory Manager at Ritchie Bros. Middle East

A guide to selling heavy machinery with Ritchie Bros. by Aneel Jacob.

Today we followed Aneel Jacob , a Senior Territory Manager at Ritchie Bros. Middle East, on his way to the potential customer to get his take on why anyone who has surplus equipment should sell with Ritchie Bros. and what are the benefits sellers get. Aneel explained, “The role of the territory manager plays a vital part in Ritchie Bros. ecosystem. We are always on the look-out for the new partnerships and maintain the existing ones, ensuring that we provide the support and expertise our customers need."

Being a trusted advisor when it comes to selling heavy machinery, Aneel Jacob is one of the great examples of successful 25-year long career and dedication to this demanding, yet extremely exciting role. So, who else will give us the best overview of Ritchie Bros. selling process and the perks that come with it!

Why sell your items through Ritchie Bros.?

The answer is simple. From the moment you sign a contract with us, we take over and manage the entire process for you. All you have to do is sit back and watch your equipment be sold. When you sell with Ritchie Bros., your equipment gets exposure to our extensive network of buyers through our various platforms with tailored marketing support to ensure your items get the best possible results. On top of that, there is a certainty of sale. Every item is sold to the highest bidder on auction day, and you will have cash in hand no matter what!

Ritchie Bros, Middle East yard in Jebel Ali Free Zone, Dubai, UAE.

What is the selling process with Ritchie Bros.?

Selling your heavy equipment is a hassle-free experience when you choose to sell with Ritchie Bros. Aneel Jacob laid out the step-by-step selling process for us:

1.?Share a list of assets: The first step in a successful machine sale is to contact your Territory Manager or our auction site in Dubai and share a list of the items you want to put up for auction. Try and include as much detail as possible as this will help us determine the right channel and time to sell.

2.??Arrange a time to view assets: Your Territory Manager will coordinate the best time to come and view the machinery you want to sell and work out an estimated sale value for the items.

3.??Sign the contract: Once the terms have been agreed and the estimate provided by the Territory Manager has been approved, you can sign the contract to make your partnership with Ritchie Bros. official.

4.??Delivery to the yard: Our team will get in touch to arrange the best time to deliver and get all the necessary documentation in order.

5.??Vehicle inspections and reports: The last piece to the selling puzzle involves conducting a thorough examination of the machines to ensure they are in good condition and have the best chance of being sold. This is also where our team will make any recommendations on repairs and refurbishments. Once the inspections are done, our team will prepare a comprehensive report detailing all that your equipment has to offer. Inspection reports are an important part of the selling process as they offer transparency and help buyers make a more informed decision.

6.??Auction: This is where the magic of the auction happens! The yard is prepared, and all assets lined up to allow for easy navigation on viewing days arranged by our team. Bidding starts a week before the actual auction event and all items go on sale at unreserved prices at individual times.

7.??Payment after sale: Once the auction ends and your items are sold, we coordinate with the buyer to ensure you receive your returns in full and within the specified time.

What is the best time to sell?

?Aneel added, "There is a 100% sale guarantee when you choose to sell your items through any of our online auctions. However, at the end of the year there is a greater urgency through the entire equipment industry to upgrade their fleet and kick start their next financial year. In our experience this is the best time of year to put your items up for auction and we urge you to use this opportunity to turn your surplus equipment into revenue and end the year strong!"

Join our upcoming auction in Dubai on December 13 and 14 and get the support you need to sell your used heavy machinery through our extensive buyer network. For more information about selling at Ritchie Bros. auctions, you can visit our website or call our Dubai office on +971.4.8120600.?




Well said ???? Selling pins ?? for heavy equipment demands meticulous planning and execution, involving crucial auction parameters such as pricing and inventory management. Seasonality and the demand for Non-Performing Assets (NPA) are influential, with dedicated segments driving auctions. However, without interest from the buyer segment, even a highly valuable asset is reduced to mere scrap, destined to be melted for potential rebirth.

Adnan Baig

Business Development | Strategic Planner | Sales Management Professional

1 年

Insightful indeed!

Syed Imran

PMV manager / Security Manager / PMV supervisor / Heavy Equipment Management / Logistics / Supervision / Team Leader / Customer Service / Security Area Supervisor / Crowd Control / Sales executive.

1 年

Nice

Alexander Ypeij

Marketing & Communications expert | Storytelling & Content strategy | Freelance & interim

1 年

Excellent insights Aneel

Clémentine Le Fournier

Boost brand reputation through effective local content marketing | Self-published French novelist ??

1 年

very nice article ??

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