A Guide to run Google Ads Effectively

Google Ads is an online advertisement platform developed by Google written advertisers can be to display brief advertisements, which show certain products and services that the customer might be looking for. It is not only limited to advertisements but also includes video content and mobile applications. These ads lead to a specific website and maybe text ads, image ads and video ads. Common example of this is when you search to buy specific product like a mobile phone cover and you see several images. You may click on one image and be led to a website that sells the particular cover. The ultimate purpose for any retailer is to boost traffic to the website and generate leads.

Why would anyone go for a Google ads campaign? Well, Google happens to be the most commonly used search engine and can bring in a vast number of new leads and help boost online sales. Google ads also let your business be found on Google search page when a customer is looking for a specific product or service that you provide. It also allows you to reach customers who may not be directly looking for your brand and thus helps to build brand awareness. Ads can be created in text, images and video forms as well as optimized to show on specific websites or pages. You can customize the amount of money you want to spend on these ads, if you want to spend per click or lead. Ads can also help you reach customers in certain countries regions or cities. You can also track the result of such ads using several measures like return on investment, traffic to the website, brand awareness, sales etc. This can help you categories the results in several ways like where have the most leads been generated from, which websites are giving you maximum traffic, how much does each lead cost compared to the benefits, how many leads have been generated and several others.

How to Create a Google Ads campaign?

1.        Go to https://ads.google.com, press on the “Get started now” button and sign up for an account.

2.        Create your first campaign: After signing up, click on the ‘Create your first campaign’ cotton. A campaign is made-up of a sea of ads, keywords and bids in a budget, the location you want your ads to be seen and other settings to include the products and services you offer.

3.        Add Text: This is the part where you get to create your ad depending on your goals and the type of ads you want to show as well as where you want to show them.

4.        Customize campaign: Here you can tailor your ads according to the customer base that you are targeting. You may want to target specific locations, a specific age group or gender, a specific website that your audience visits and much more.

5.        Select the budget: This set lets you specify the budget on a daily basis so that you make monthly payments and don’t have to worry about going overboard.

6.        Track the performance: Creating ads is not enough. Constant feedback is needed to ensure that the ads are reaching the desired audience and that you are getting the appropriate results. The most common way to measure this is through Return on Investment or ROI.

Some tips for a successful Ad campaign

More than 3.2 billion people have access to the Internet. The digital space opens up endless possibilities where no one is restricted by physical boundaries. But in this explosive availability of information, it becomes even more critical that you advertisement reaches the correct customer. To be relevant to him/her, the ad should answer the question that the customer asks. Following are some tips to make your Google Ads campaign successful:

?    Be clear about what you want to achieve through the campaign. Is it awareness, traffic, sales, ROI or something else?

?    Ads have to be relevant to the customer base that you’re targeting. If it doesn’t trigger action, then it isn’t right.

?    Nail the basics. Have at least 3 ads and right targeting in each.

?    Make Ads that are accurate. Don’t mislead customers.

?    Test what works well for you. You won’t know until you try. Create experiments and test results.