Guide to Marketing PC Games in China (2024)

Hi,

This week is all about video games, well, PC gaming to be precise.?

If you’ve been following the news (or even playing) Wukong: Black Myth, China’s first AAA video game, you’ll know it’s a milestone for the country’s gaming industry.

International critics and gamers both adore the game, and so does Nanjing Marketing Group’s Christopher Manley who brings his first-hand experience of China’s gaming industry to break down what international companies need to do to get Chinese PC gamers excited about its releases.?

For the novice and the more experienced marketers and advertisers among you, Andrea Roth’s six Chinese social media platforms for marketing Western businesses examines how coffee titan Starbucks' marketing campaign engages fans, raises brand awareness and trust, and increases sales across six of China’s major apps.

After reading up on the six, you may have decided that a WeChat Official Account is the social media for you and your business.?

In that case, you need to read Andrea’s in-depth analysis of the types of WeChat Official Accounts so foreign businesses can choose the one that best suits their needs.?

We’ve also updated our guide to Bilibili account setup and verification, giving you everything you need to know to get on (and get along with) the video-sharing platform people call “the YoutuTube of China.”

China’s national Golden Week holiday has just finished with China railway authorities reporting an unbelievable 175 million passenger trips during the 10-day break. For influencers traveling during this time, it’s an opportunity to upload LOADS of new content to their social media accounts, so much so that some camera-savvy content creators struggle to stay ahead of the competition.

However, Chinese influencers have found a “meta” way to cope with the issue and give themselves a head start—spawning the viral trend of “Pre-made WeChat Moments.”?

In other cultural news, a 16-year-old boy recently found themselves on the receiving end of an expensive “scam” hairstyle. What should have been a 200 RMB ($28) trip to the barbershop, turned out to be an eye-watering 4000 CNY ($567) haircut instead.

Upon discovering the price, which was not disclosed or advertised beforehand, the outraged boy called the police, and the authorities slapped the store with a fine for deceptive business practices.?

It goes to show, it always pays to be transparent and upfront with your pricing.?

You can follow more of Tait’s cultural content and marketing insights on his Instagram, YouTube, and LinkedIn.

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Have a great week!!!