Guide To LinkedIn Articles

Guide To LinkedIn Articles

LinkedIn articles are a remarkably powerful tool for your Content Strategy, Personal Branding, and Thought Leadership . Here’s why they should be part of your content mix.

FACTS:

  • LinkedIn Articles rank really well on Google Search.
  • LinkedIn Articles are treated differently to LinkedIn Posts. Posts quickly disappear into the abyss of a million posts. LinkedIn Articles stick around.
  • I get engagement on articles that I published over a year ago.
  • LinkedIn Articles allow you to embed tons of interactivity and rich media.


LinkedIn Articles Are Your Long-Form Content Game Changer

Of course, at their core LinkedIn Articles are used for publishing long-form content. LinkedIn posts serve their purpose, but LinkedIn Articles are better for thought leadership and educational content such as guides like this.

But, LinkedIn Articles are great for establishing your Personal Brand on LinkedIn. A series of well-crafted articles can unlock new professional connections, create new relationships, and establish you as a Thought Leader in your area of expertise.

LinkedIn have given our Articles Section on our profiles a stunning make over.

See: https://www.dhirubhai.net/in/foxtucker/recent-activity/articles/

LinkedIn Articles Section on your profile has been given a stunning makeover

There's So Much More To LinkedIn Articles

A wall of text is one way to go, but LinkedIn Articles give you many exciting ways to satisfy your readers by embeding content from other sources.

Embed LinkedIn Profiles:

Embed your LinkedIn Articles


You can embed Company Pages:

Embed your LinkedIn Newsletter


Embed Individual Newsletter Editions


Go Beyond LinkedIn Embeds

Other cool features for me is the great many third-party resouces you can embed. (These have been around for a while now.)

There's a link at the bottom that shows a wider variety of embeds available to you, but here are examples of popular embeds in LinkedIn Articles.

You can embed YouTube Videos:


You can embed Spotify Postcasts:


You can embed your WordPress Articles:


LinkedIn Articles In SandBox Mode

If you're just starting out with LinkedIn Articles... Don't Panic! You can save them as drafts while you're having a play around with them. NOthing is published until you hit the publish button.


About the Author:

My name is Fox Tucker , Digital Marketing Director at Outlook Publishing - I lead a team of 50+ colleagues on LinkedIn. I love helping people thrive on LinkedIn. Follow me for more cool stuff to level up your LinkedIn.

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I LOVE writing my newsletter! I land on fabulous LinkedIn articles all the time when search for things on Google. The SEO is incredible! ????????

Kel Good

I help techies start your own location independent business in 7 days or less, without having to sell or even know how to run a company.

6 个月

Definitely an untapped treasure trove! ??

Americo Da Costa

Customer Experience Coach | I Help Refine Personal Brands, Customer Journeys & Communication Strategies | Connecting Businesses & Professionals To Their Customers | Helping Quote, Sell, & Retain More.

6 个月

I started leveraging articles recently when I learned about SEO powers and longevity when compared to conventional posts.

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