Guide To LinkedIn Articles
Fox Tucker
Digital Marketing Director for Business magazines showcasing Leaders, Brands, and Companies to 2 Million+ B2B Readers - your brand could be our next cover story
LinkedIn articles are a remarkably powerful tool for your Content Strategy, Personal Branding, and Thought Leadership . Here’s why they should be part of your content mix.
FACTS:
LinkedIn Articles Are Your Long-Form Content Game Changer
Of course, at their core LinkedIn Articles are used for publishing long-form content. LinkedIn posts serve their purpose, but LinkedIn Articles are better for thought leadership and educational content such as guides like this.
But, LinkedIn Articles are great for establishing your Personal Brand on LinkedIn. A series of well-crafted articles can unlock new professional connections, create new relationships, and establish you as a Thought Leader in your area of expertise.
LinkedIn have given our Articles Section on our profiles a stunning make over.
There's So Much More To LinkedIn Articles
A wall of text is one way to go, but LinkedIn Articles give you many exciting ways to satisfy your readers by embeding content from other sources.
Embed LinkedIn Profiles:
Embed your LinkedIn Articles
You can embed Company Pages:
Embed your LinkedIn Newsletter
领英推荐
Embed Individual Newsletter Editions
Go Beyond LinkedIn Embeds
Other cool features for me is the great many third-party resouces you can embed. (These have been around for a while now.)
There's a link at the bottom that shows a wider variety of embeds available to you, but here are examples of popular embeds in LinkedIn Articles.
You can embed YouTube Videos:
You can embed Spotify Postcasts:
You can embed your WordPress Articles:
LinkedIn Articles In SandBox Mode
If you're just starting out with LinkedIn Articles... Don't Panic! You can save them as drafts while you're having a play around with them. NOthing is published until you hit the publish button.
About the Author:
My name is Fox Tucker , Digital Marketing Director at Outlook Publishing - I lead a team of 50+ colleagues on LinkedIn. I love helping people thrive on LinkedIn. Follow me for more cool stuff to level up your LinkedIn.
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6 个月Definitely an untapped treasure trove! ??
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6 个月I started leveraging articles recently when I learned about SEO powers and longevity when compared to conventional posts.
Game-changing insights! Love this! Alex Belov