A Guide to the Latest Changes in Google Ads 2023
Google AdWords is undoubtedly the ultimate tool for businesses looking to increase their online visibility and reach their target audience. Whether you’re a small business owner or a marketing professional, Google AdWords is an essential component of any?digital marketing strategy.
Google ads are an essential part of marketing campaigns for businesses. But with so many features and options to choose from, it can be overwhelming to navigate the platform and make the most of your campaigns. That’s why we’ve created this blog – to help you stay up to date with the latest best practices, features, and updates in Google AdWords.
What is Google Ads?
Google Ads (formerly known as Google AdWords) is an online advertising platform developed by Google where businesses can create and display ads to a global audience. Advertisers can create ads in various formats, such as text, image, video, and more, and choose where to display them, such as on Google search results pages, on websites that are part of the Google Display Network, and on YouTube.?
Advertisers can also choose to show their ads on specific devices, such as desktop computers or mobile devices, and target specific geographic locations.