Instagram offers a variety of video formats to help users share content in creative and engaging ways. Understanding these formats is key to optimizing content for the platform.?
- Aspect Ratio: 1:1 (Square), 4:5 (Vertical), 16:9 (Horizontal)?
- Resolution: 1080x1080px (Square), 1080x1350px (Vertical), 1080x608px (Horizontal)?
- Length: 3 seconds to 60 minutes?
- Format: MP4 or MOV?
- Description: These videos appear in your main feed. They can be up to 60 minutes long if uploaded from IGTV but generally should be under 1 minute to keep viewer attention.?
- Aspect Ratio: 9:16 (Vertical)?
- Resolution: 1080x1920px?
- Length: Up to 15 seconds per story?
- Format: MP4 or MOV?
- Description: Stories are temporary posts that disappear after 24 hours. They are ideal for behind-the-scenes content, promotions, and quick updates.?
- Aspect Ratio: 9:16 (Vertical)?
- Resolution: 1080x1920px?
- Length: Up to 90 seconds?
- Format: MP4 or MOV?
- Description: Reels are Instagram's answer to TikTok, allowing users to create short, engaging videos with music, effects, and text.?
- Aspect Ratio: 9:16 (Vertical) or 16:9 (Horizontal)?
- Resolution: 1080x1920px (Vertical), 1920x1080px (Horizontal)?
- Length: 1 minute to 60 minutes?
- Format: MP4 or MOV?
- Description: IGTV was designed for long-form content. While the IGTV app is no longer separate, these videos are still accessible through user profiles.?
