A guide on how to write a killer job advert
Mark Stephens
![Mark Stephens]()
Mark Stephens
AI & Hyper Automation | Business Technologist | DIY & DWY AI Marketing Technology | Growth Strategy | Sales & Marketing
Are you struggling to generate enough good quality candidates from your advertising?
It could be down to the way that you write your job adverts!
If you find writing job adverts to be a dull process, chances are that whoever’s reading it will feel the same way.
Did you know that up to 80% of Job Adverts are poorly written? With the most common offences including:
- Grammar and spelling mistakes
- Lack of engagement with the candidate
- Not highlighting what is good about your company
- Not highlighting the benefits of the role
- Just writing a list of responsibilities
Although the top offence can be easily fixed with a quick spell check, you might find the others harder to combat.
If you think your job adverts are holding you back, we recommend you download the latest free guide on ‘How to write a killer job advert’.
In this guide you will discover how to:
- Structure your Job Adverts better
- Use keyword density and optimisation in your job advert
- Write content that inspires candidates to apply
- Ensure you create a job advert and not a job spec
copywritingforrecruiters.com
9 年Like everything, learning how to write great recruitment ads takes a lot of practice.
Transforming your firm's social media to become a source of real business wins | Founder of Social-Hire.com, a B2B social selling agency | Social media marketing is like a Rubik's Cube. I'll help your business solve it!
9 年A great time to be bringing this topic back onto the agenda Mark! In my experience you can easily see a tenfold difference in performance between a beautifully crafted and a lazy job advert, so this is one of the single biggest things a recruiter has control over that can really impact how far their recruiting budget can stretch...