The Guide in the Hero’s Journey

The hero's journey is a narrative structure that has been used in storytelling for thousands of years. It is a framework that outlines the various stages that a hero goes through on their journey to achieve their goal. The hero's journey has been used in literature, movies, and even marketing to create compelling stories that resonate with audiences.

Let’s explore how the hero's journey, specifically Vogler's 12 steps, can be used to understand our ideal client and how we can play the role of the guide to solve their problem and help them reach their goal.

Vogler's 12 Steps of the Hero's Journey

Christopher Vogler, a Hollywood screenwriter, developed a simplified version of the hero's journey that consists of 12 steps. The 12 steps are as follows:

1.??????The Ordinary World

2.??????The Call to Adventure

3.??????Refusal of the Call

4.?????Meeting the Mentor

5.?????Crossing the Threshold

6.?????Tests, Allies, Enemies

7.??????Approach to the Inmost Cave

8.?????Ordeal

9.?????Reward (Seizing the Sword)

10.??The Road Back

11.???Resurrection

12.??Return with the Elixir

Each of these stages plays an essential role in the hero's journey and represents different aspects of the hero's transformation. Let's explore how we can use this framework to understand our ideal client and help them achieve their goals.

Understanding Our Ideal Client

To use Vogler's 12 steps of the hero's journey framework to understand our ideal client, we need to identify the hero, the villain, and the goal. The hero is our ideal client, the villain represents the problem they are facing, and the goal is the outcome they want to achieve.

The villain can take many forms, such as a lack of knowledge or expertise, fear of failure, financial constraints, or even competition. Once we have identified the villain, we can then use Vogler's 12 steps of the hero's journey framework to guide our ideal client through the different stages to help them overcome their problem and achieve their goal.

Playing the Role of the Guide

As coaches and educators, we can play the role of the guide in our client's hero's journey. Our job is to provide our clients with the necessary tools and resources they need to overcome their problems and achieve their goals. We can do this by providing them with knowledge, expertise, support, and guidance through each of Vogler's 12 steps of the hero's journey.

1.??????The Ordinary World - We can help our clients recognize the problem they are facing and how it is affecting their current state.

2.??????The Call to Adventure - We can help our clients identify the opportunity to overcome their problems and achieve their goals.

3.??????Refusal of the Call - We can address any concerns or objections that our clients may have about working with us.

4.?????Meeting the Mentor - We can provide our clients with the resources they need to overcome their problems, such as educational content, tools, and support.

5.?????Crossing the Threshold - We can help our clients take the first steps towards overcoming their problems and achieving their goals.

6.?????Tests, Allies, Enemies - We can support our clients through the challenges and obstacles they face on their journey.

7.??????Approach to the Inmost Cave - We can provide our clients with the knowledge and expertise they need to navigate the challenges they face.

8.?????Ordeal - We can help our clients overcome the most significant challenge they face on their journey.

9.?????Reward (Seizing the Sword) - We can celebrate our clients' success and help them leverage it to achieve even greater success.

10.??The Road Back - We can help our clients reflect on their journey and identify any lessons learned or opportunities for further growth.

11.???Resurrection - We can help our clients overcome any final obstacles or challenges they may face as they approach their goals.

12.??Return with the Elixir - Finally, we can help our clients achieve their goals and obtain the desired outcome they were seeking. This may include helping them celebrate their success, sharing their story with others, or using their experience to help them achieve future goals.

By using Vogler's 12 steps of the hero's journey framework, we can gain a deeper understanding of our ideal clients, the problem they face, and how we can play the role of the guide to help them achieve their goals. By providing our clients with the resources and support they need, we can help them overcome obstacles, navigate challenges, and ultimately achieve success.

By leveraging this framework, we can create powerful stories that resonate with our clients and inspire them to act towards achieving their goals. We can also leverage this framework to create an ecosystem of experiences that we can use to guide our clients along the journey.

Are you the ideal guide to support your clients on their journey??