A Guide to Free Keyword Research Tools in 2023

A Guide to Free Keyword Research Tools in 2023

Keyword research is the backbone of any successful search engine optimization (SEO) strategy. It is the compass that guides your content creation, helping you understand your target audience's search intent, gather information about related topics, and monitor the competitive landscape.

Many website owners, however, shy away from this crucial process, thinking it requires complicated or expensive tools. This is a misconception. There are numerous free keyword research tools that can provide valuable insights and help shape your content strategy. In this article, we will explore 13 of the best free keyword research tools that you can leverage in 2023.

1. QuestionDB: Fuel for Your Blog Topic Ideas

QuestionDB is an excellent tool for generating blog topic ideas. It generates common questions people ask on popular platforms such as Reddit, Stack Exchange, and Quora based on a seed keyword. This gives you insights into how customers think, enabling you to generate relevant keywords and content ideas.

Top-Rated Keyword Research Tool For: Crafting educational blog articles.

Pricing: Limited free features. Annual premium plans start at $12.50/month.

2. Keyword Tool Dominator: The Multichannel Marketer's Companion

Keyword Tool Dominator is a must-have for multichannel marketers or those in the e-commerce space. It sources keywords from nine major retail databases, helping you discover the best long-tail keywords. This tool is best used for multichannel marketing strategies, where understanding keyword trends across different platforms is essential.

Ideal Keyword Research Tool For: Multichannel marketers.

Pricing: Free with limited functionality. Lifetime unfettered access to tools begins at $49, with a one-time fee per tool. The bundle of six keyword tools begins at $99 USD.

3. Glimpse: The Trend Spotter

Glimpse is a free Chrome extension that identifies upcoming search trends, useful for people in the digital PR or e-commerce space. It checks for popular and high-growth topics from websites outside Google, allowing you to find business ideas before they become mainstream.

Ideal Keyword Research Tool For: Spotting emerging trends and capitalizing on them early.

Pricing: Free.

4. AlsoAsked: The "People Also Ask" Explorer

AlsoAsked is a freemium keyword research tool that focuses on Google’s “People Also Ask” (PAA) data. It suggests relationships between topics and illustrates them with a branching diagram.

Ideal Keyword Research Tool For: Exploring the context and relationships between search queries.

Pricing: A limited free trial is offered. Begins at $15 per month.

5. Keyworddit: The Reddit Keyword Extractor

Keyworddit extracts keywords from Reddit subreddits, providing a unique perspective on your target audience’s characteristics.

Ideal Keyword Research Tool For: Brands that want to market on Reddit and understand the language of their target audience.

Pricing: Free.

6. Jaaxy: The Affiliate Marketer's Friend

Jaaxy is one of the best free SEO keyword research tools for affiliate marketers. It shows related keywords, the average number of monthly searches for each keyword, and the number of competing websites for that specific keyword.

Ideal Keyword Research Tool For: Affiliate marketers seeking to optimize their content for high-traffic, low-competition keywords.

Pricing: Free with limited functions. Premium version begins at $49/month.

7. Keyword Surfer: The In-Search SEO Analyst

Keyword Surfer, a free Chrome extension by Surfer, lets you see different keyword metrics without leaving the Google Search page. These metrics include estimated monthly search volume, cost-per-click (CPC), and word count for competitors’ pages.

Ideal Keyword Research Tool For: Quick, in-search SEO analysis.

Pricing: Free.

8. Ryan Robinson’s Keyword Tool: The Untapped Keyword Discoverer

Ryan Robinson’s Keyword Tool is a free AI-powered tool that focuses on essential metrics like estimated search volume and suggested blog topics. It's particularly useful for new or smaller websites targeting keywords with medium search volume and low keyword difficulty.

Ideal Keyword Research Tool For: Discovering untapped keywords that can drive traffic to smaller websites.

Pricing: Free.

9. Sonar: The Amazon Marketer's Ally

Sonar is a free keyword research tool designed specifically for Amazon sellers. It boasts a database of over 180 million keywords in multiple languages, updated in real-time. Its reverse ASIN lookup feature allows you to identify and track competitors' keywords.

Ideal Keyword Research Tool For: Amazon sellers seeking to gain a competitive edge.

Pricing: Free.

10. Soovle: The Multi-Platform Keyword Generator

Soovle functions as both a keyword generator and research tool, helping users find keywords across multiple popular websites.

Ideal Keyword Research Tool For: Soovle is best used for finding keyword ideas on search engines besides Google.

Pricing: Free.

11. GetKeywords: Your Local SEO Companion

GetKeywords is a top-notch free keyword research tool for local SEO. It supports keyword metrics for over 100,000 locations, allowing you to narrow down search results to specific countries, provinces, and cities. Unlike many other tools that use stored data, GetKeywords provides real-time data analysis, making it a reliable resource for up-to-date insights.

Ideal Keyword Research Tool For: GetKeywords is best used for local SEO strategies, where understanding regional search patterns is crucial.

Pricing: Unlimited searches are available with the free plan. When billed annually, premium plans for advanced features like SEO difficulty and competitor keywords start at $24/month.

12. Keyword Tool: The Google Keyword Planner Alternative

Keyword Tool uses data from various search engines, e-commerce websites, and social media platforms to generate long-tail keywords that aren't visible on Google's Keyword Planner.

Ideal Keyword Research Tool For: Alternative to Google Keyword Planner for multichannel keyword research.

Pricing: Free plan available. Premium version begins at $69/month when billed annually.

13. TagCrowd: The Keyword Frequency Visualizer

TagCrowd helps you visualize keyword frequency by creating word/text/tag clouds.

Ideal Keyword Research Tool For: Determining a topic’s optimum keyword frequency or checking which keywords competitors use in their content.

Pricing: Free.

Conclusion

An effective SEO strategy begins with keyword research. The best free keyword research tools listed in this article will make these tasks easier, helping you find the right keywords that align with your website’s objectives and intent, determine topics your searchers are interested in, and gather information about competitors.

As we look towards the future, the advent of Google's generative AI presents a new challenge and opportunity for keyword research tools. Generative AI, with its ability to create human-like text, could potentially revolutionize the way we approach keyword research and SEO.

It could automate the process of content creation, making it more efficient and accurate. However, this also means that keyword research tools will need to adapt and evolve. They will need to incorporate AI capabilities to analyze the content generated by AI, understand its context, and provide relevant keyword suggestions.

In the era of generative AI, keyword research tools will not become obsolete; instead, they will become more sophisticated and integral to the SEO process.

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