A Guide to Finding the Best Time to Post on Social Media

Social media is a blessing for all businesses. If you get your social media marketing strategy right, you can boost your brand’s visibility and engagement.

There are 3.34 billion active social media users around the world. With so many people on social media, it provides an excellent platform for businesses to engage with their audiences.

But all social media users log in from different time zones at varying times. Social media is extremely dynamic. If you want to engage all of your audience, you need to make sure that your posts appear in their feeds at the right times.

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So, what is the right time to post on social media?

This question is often asked by marketers around the world. However, there is little consensus among different studies conducted about the optimal time to post on social media.

Let’s take a look at what different studies have to say about the best time to post on social media.

Factors That Affect the Best Time to Post on Social Media

Each social media platform has a different appeal and targets different sets of people. For instance, Instagram is a highly visual platform and is used mainly by people under the age of 35.

On the other hand, 45% of article readers on LinkedIn are people in upper-level positions, including directors, VPs, and C-level executives.

From this, it’s clear that each social media platform has varied user personas. Because of this, the browsing habits of users on these platforms are different. You can’t use a one-size-fits-all approach to find the right time to post on social media.

Time zones are an important factor when you consider when to post on social media. In this article, I’ve mentioned a study from CoSchedule, which has taken into consideration Eastern and Central Time Zones. Another study that I’ve quoted throughout the article is from Sprout Social, and it has taken into account only the Central Time Zone.

Let’s look at how the right times to post on social media vary across different platforms.

Factors That Affect the Best Time to Post on Social Media

Each social media platform has a different appeal and targets different sets of people. For instance, Instagram is a highly visual platform and is used mainly by people under the age of 35.

On the other hand, 45% of article readers on LinkedIn are people in upper-level positions, including directors, VPs, and C-level executives.

From this, it’s clear that each social media platform has varied user personas. Because of this, the browsing habits of users on these platforms are different. You can’t use a one-size-fits-all approach to find the right time to post on social media.

**Time zones are an important factor when you consider when to post on social media. In this article, I’ve mentioned a study from CoSchedule, which has taken into consideration Eastern and Central Time Zones. Another study that I’ve quoted throughout the article is from Sprout Social, and it has taken into account only the Central Time Zone.

Let’s look at how the right times to post on social media vary across different platforms.

Facebook

Understanding Audience Demographics on Facebook

Being the largest social media network, Facebook boasts more than 2.32 billion monthly active users. People use Facebook on mobile phone devices as well as computer screens. They use it for work and leisure. In short, the usage is varied.

Before we delve into the right time to post on this social media platform, let’s take a look at the user demographics of Facebook. According to Statista, male users in the age group of 24-35 comprise the largest demographic group on Facebook as of April 2019.

Image via Statista

When it comes to location, most Facebook users are from India, the United States, and Brazil. Another study by eMarketers showed that U.S. adults spend an average of 22 minutes on Facebook every day. The study also showed that people used Facebook mostly via mobile phones and tablets.

Continue reading this article on Shane Barker's blog.