Guide to Email Marketing

I’m always happy to pass on great info, and this is great info! I’ve included a few snippets below lifted from the full article.

Why do brands need to adopt a holistic view to be successful?

Many small businesses are struggling as a result of the significant economic recession created by the 2020 coronavirus pandemic.

Several are being forced to take drastic actions such as cutting employee hours, allowing employees to work from home, and taking out new government loans that come with generous forgiveness terms just to stay afloat.

Subsequently, businesses in this position are also being forced to adjust their marketing strategies in an effort to achieve better results in an economically-changed world. This is where integrating social media and email marketing strategies can deliver. Despite the attention given to social media marketing these days, email still reigns as one of the most effective online marketing channels out there.

How can you combine social media marketing and email marketing to generate better results?

Let’s review the ways in which you can use these two massive marketing approaches cohesively to build your brand authority and grow business.

Determining a common language

For small business owners, pursuing brand integrity is very crucial. In fact, posting authentic content is one of the best ways to attract customers and get them to try out your product or service.

This is precisely why you need to sync your marketing language. If your social media and email speak different languages, it’s more likely for customers to doubt your brand’s authenticity.

For instance, if you have a fun and engaging approach for your social media, but your email newsletters are overly formal, you might just lose your customer’s trust.

Do you need more detail on this subject? Head on over to the full article here for more ideas and perspective. Afterwards, why not drop me an email to share your thoughts at [email protected]; or call me on 0411 686 071.

Thanks!