Guide to Effective Marketing: Old Approach vs. New Strategy
Let's talk about the old way first:
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1) ?????????? ??????????????????: Casting a wide net to reach as many people as possible, irrespective of their current interest or intent.
2) ???????? ??????????????????: Using generic messages aimed at a large audience in hopes of attracting potential leads.
3) ?????? ????????????????????: Often results in wasted ad budget and lower conversion rates due to its lack of specificity.
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Fast forward to the new approach:
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1) ?????????????????? ??????????????????: Focuses on identifying and engaging consumers who have shown clear intent to make a purchase.
2) ???????????????????????? ??????????????????: Uses data and insights to tailor messages to the specific needs of the intended.
3) ???????? ????????????????????: Maximizes marketing spend by focusing efforts on high-intent prospects, leading to higher conversion rates and better ROI.
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So, why is Intender-Based Marketing > Top-of-the-Funnel "Spray and Pray"?
1) ?????????????????? ??????????????????: Ensures that your content aligns with the recipient's needs and interests.
2) ???????????? ????????????????????: Leads to higher engagement rates by reaching out to those already considering a purchase.
3) ???????????????? ??????: Optimizes your marketing budget, leading to improved results and higher returns.
In a competitive market, shifting from the traditional "spray and pray" approach to a more strategic intender-based marketing plan is key to driving meaningful engagement and reaching business goals.
I suggest leveraging data analytics and behavioral insights to identify and target your intenders. This not only boosts efficiency but also fosters stronger connections with your potential customers, leading to long-term success.
How are you adapting your marketing strategies to better target high-intent prospects?