The Guide to Digital Marketing for Beginners

Digital marketing is a broad field of work that has rapidly changed over the past years with some types gaining momentum over others and the rest cementing their presence as effective digital marketing tools.Sadly most businesses tend to jump on the wagon and do a bit of everything which basically thins out the resources invested into each field of work.

Digital marketing is essentially the processes involved in the promotion of products and services online with the help of different tools and communications medium. Digital marketing allows marketers to advertise goods and services without necessarily meeting with the prospective in person, the improvements in information communication technology have helped facilitate such processes across the world.

Digital marketing is usually done through the following?

1. email marketing
2. websites and e-commerce stores
3. social media marketing?
4. display adverts ,paid sponsorships and?

The key to understanding digital marketing lies in the ability to link all these tools ,maximizing benefits for each one for the achievement of a long term goal.

Example?

Creating a clothing e-commerce store that allows visitors to sign up for updates on new pieces, allowing for the marketer to collects emails and details to help with buyer persona drafts that play an important role in the crafting of social media platforms, the campaigns and the content type. The new pieces can be posted on both the social media platforms and the website, with the former play the role of driving traffic for the website through sponsored ads.

WEBSITE--EMAIL LIST--SOCIAL MEDIA --PAID ADS--WEBSITE …ETC

The list is inexhaustible ,and its no way?linear so that means one can pick the ideas to invest in and master before scaling up.To help make the choice easy ,I have simplified the types of digital marketing ,added a few examples of companies that I think are doing it well and are relatable.

Email marketing is the art of marketing ones`s products and services through email.It is a communication channel that is professional and in a way softer allowing clients to not feel pressured yet always reminded of the existence of the products.Email marketing is used for updating clients on new products,promotions,and to educate them about your field of work.Banks make use of this platform as a way of updating clients on changes and to inform them of new services etc.

LinkedIn also makes the most of this platform.A quick browse of your email inbox should give an idea of what email marketing is all about.All those websites that asked for your email address ,the newsletters you signed up for and all the product queries you made ,were facilitating that business email marketing strategy.

Website /E-commerce

E-commerce is an online based or an online version of a store where one can make orders and purchases virtually without physically visiting the shop.In the wake of online shopping ,most people understand how an e-commerce store works.

The benefits include saving time as anything can be done on the go,just from the comfort of one`s home.For most platforms,depending on the level of automation opted for,the e-stores have a pay out option where payments can be done and the package is deliverred wherever you want it delivered.South Africa has mastered the e-commerce marketing field.

Good examples are Amazon,Alibaba,Shein and Takealot?

Website in general is whereby one domain name is used to display pages of relatable content. A website is accessible to the public and it supposed to be updated regularly so the information tallies with what is currently going on. Think of it as an information board for new clients, potential investors and current clients. Marketing strategies can be used to help promote the website and drive sales in general.

Paid/Sponsored Ads?are specific marketing ads that are designed to seamlessly blend in with other content. Sponsored ads are presented to individuals who are most likely to find interest in your products. Sponsored ads are charged at a pay per click rate. Sponsored ads are an integral tool for marketing on marketplaces. They help widen revenue streams for marketers and help liven up the audience experience. Sponsored Ads help increase conversion rates and drive web traffic.

Website visitor is exposed to a sponsored ad, they are more likely to convert into a customer. This is because when people are exposed to sponsored ads, they are more likely to be aware of the product or service being offered, increasing their chances of taking action and making a purchase. Additionally, sponsored ads often feature discounts or special offers, which can also help to increase conversion rates.

Social media marketing?

There are a lot of social media platforms ,some popular ,some not so much. Investment in social media marketing has launched business into heights even they could not have imagined.

Platforms like Facebook,Instagram,WhatsApp,Twitter,Threads ,YouTube, Pinterest,Tiktok etc. have generally a larger following and engagement meaning that chances of getting a higher return on investment are favourable.You`re most likely to reach a wider audience through organic content.

It is advisable to invest in?platforms where your target audience is largely active and populated. Social media will also help you to give your brand a personality of some sort, that will help you to connect with your audience accordingly. Before you venture into digital marketing, make sure to do your research and invest in the platform that will give you the highest return on investment.

Always here to lend a hand if you`re looking to start your journey in digital marketing.

Be Successful?

Hazvineyi Zinyowa

Digital Marketing Consultant?